Ronzoni Consumer Insights

Who buys Ronzoni?

A Ronzoni consumer is generally very high income, Hispanic, and senior age. Ronzoni consumers are more likely to purchase Ronzoni during larger pantry stocking trips. Brands such as Perdue, Goya, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Ronzoni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.88

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ronzoni Consumer Demographics

demographic
index
Female
100
Male
104
<24
88
25-34
86
35-44
103
45-54
110
55-64
104
65+
111
African American
84
Asian
72
Caucasian
103
Hispanic
110
demographic
index
Has Kids
102
No Kids
96
- $20k
78
$20k-40k
91
$40k-60k
91
$60k-80k
103
$80k-100k
109
$100k-125k
113
$125k +
114
No College
94
College
99
Adv. Degree
111

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Ronzoni Basket Affinity & Size

brand
basket affinity
Perdue 8.5x
Goya 7.1x
Ragu 6.8x
Prego 6.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Ronzoni Purchased?

channels
index
Beauty
1
Club
0
Dollar
2
Drug
4
Food
242
Gas & Convenience
4
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Boars Head 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
99
Credit
109
Debit
90
Food Stamps
115

When is Ronzoni Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
13.7%
Sat
16.1%
time of day
Morning
16.5%
Noon
17.3%
Afternoon
35.3%
Evening
24.9%
Late
6.0%

About Our Ronzoni Consumer Insights

How do we know who buys Ronzoni? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ronzoni consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.