Ronzoni Consumer Insights

Who buys Ronzoni? A Ronzoni consumer is generally very high income, Hispanic, and senior age. Ronzoni consumers are more likely to purchase Ronzoni during larger pantry stocking trips. Brands such as Perdue, Goya, and Ragu also tend to be purchased in the same trip. Sample consumer insights data below.

Ronzoni Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.88

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ronzoni Consumer Demographics

demographic
index
Female
100
Male
104
<24
88
25-34
86
35-44
103
45-54
110
55-64
104
65+
111
African American
84
Asian
72
Caucasian
103
Hispanic
110
demographic
index
Has Kids
102
No Kids
96
- $20k
78
$20k-40k
91
$40k-60k
91
$60k-80k
103
$80k-100k
109
$100k-125k
113
$125k +
114
No College
94
College
99
Adv. Degree
111

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Ronzoni Basket Affinity & Size

brand
basket affinity
Perdue 8.5x
Goya 7.1x
Ragu 6.8x
Prego 6.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Ronzoni Purchased?

channels
index
Beauty
1
Club
0
Dollar
2
Drug
4
Food
242
Gas & Convenience
4
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Boars Head 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
99
Credit
109
Debit
90
Food Stamps
115

When is Ronzoni Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
13.7%
Sat
16.1%
time of day
Morning
16.5%
Noon
17.3%
Afternoon
35.3%
Evening
24.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ronzoni consumers purchase?

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Why do Ronzoni consumers try new brands?

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Where do Ronzoni consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ronzoni Target Market

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Who actually buys Ronzoni? Do these consumers match the intended target market of Ronzoni?

Thought bubble

What motivates the target market to purchase Ronzoni?

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What other target market should Ronzoni look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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