Ronzoni Consumer Insights

Who buys Ronzoni?

A Ronzoni consumer is generally very high income, Hispanic, and senior age. Ronzoni consumers are more likely to purchase Ronzoni during larger pantry stocking trips. Brands such as Perdue, Goya, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Ronzoni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ronzoni Consumer Demographics

demographic
index
Female
100
Male
104
<24
88
25-34
86
35-44
103
45-54
110
55-64
104
65+
111
African American
84
Asian
72
Caucasian
103
Hispanic
110
demographic
index
Has Kids
102
No Kids
96
- $20k
78
$20k-40k
91
$40k-60k
91
$60k-80k
103
$80k-100k
109
$100k-125k
113
$125k +
114
No College
94
College
99
Adv. Degree
111

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Ronzoni Basket Affinity & Size

brand
basket affinity
Perdue 8.5x
Goya 7.1x
Ragu 6.8x
Prego 6.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
522

Where is Ronzoni Purchased?

channels
index
Beauty
1
Club
0
Dollar
2
Drug
4
Food
242
Gas & Convenience
4
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Goya 1.7x
Boars Head 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
99
Credit
109
Debit
90
Food Stamps
115

When is Ronzoni Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
13.7%
Sat
16.1%
time of day
Morning
16.5%
Noon
17.3%
Afternoon
35.3%
Evening
24.9%
Late
6.0%

Get More Ronzoni Data

Better understand Ronzoni consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Ronzoni consumers switch to?

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Why do consumers stop buying Ronzoni products?

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Which retailers do Ronzoni shoppers prefer to shop at?

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What motivates consumers to try Ronzoni products?

Research the Ronzoni Target Market

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Who actually buys Ronzoni? Do these consumers match the intended target market of Ronzoni?

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What motivates the target market to buy Ronzoni?

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What other target market should Ronzoni look at?

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Which other brands have a similar target market?

About Our Ronzoni Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.