Ronzoni Smart Taste Consumer Insights

Who buys Ronzoni Smart Taste? A Ronzoni Smart Taste consumer is generally higher income, Caucasian, and lower middle age. Ronzoni Smart Taste consumers are more likely to purchase Ronzoni Smart Taste during larger pantry stocking trips. Brands such as Prego, Weight Watchers Smart Ones, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Ronzoni Smart Taste Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.39
% of Basket $ (median)
1.9%
Total Basket $ (median)
$73.18

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  • Attitudinal surveys
  • Recent demographic data

Ronzoni Smart Taste Consumer Demographics

demographic
index
Female
102
Male
82
<24
73
25-34
76
35-44
115
45-54
106
55-64
106
65+
86
African American
41
Asian
47
Caucasian
111
Hispanic
78
demographic
index
Has Kids
106
No Kids
87
- $20k
47
$20k-40k
78
$40k-60k
91
$60k-80k
99
$80k-100k
127
$100k-125k
130
$125k +
122
No College
74
College
102
Adv. Degree
122

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Ronzoni Smart Taste Basket Affinity & Size

brand
basket affinity
Prego 8.1x
Weight Watchers Smart Ones 7.3x
Birds Eye Steamfresh 6.2x
Bertolli 5.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
596

Where is Ronzoni Smart Taste Purchased?

channels
index
Dollar
1
Drug
10
Food
148
Gas & Convenience
0
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Utz 1.9x
Weight Watchers Smart Ones 1.8x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
85
Food Stamps
96

When is Ronzoni Smart Taste Purchased?

day of week
Sun
20.2%
Mon
14.9%
Tue
12.2%
Wed
11.6%
Thu
11.3%
Fri
13.7%
Sat
16.1%
time of day
Morning
16.7%
Noon
18.2%
Afternoon
36.7%
Evening
22.4%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ronzoni Smart Taste consumers purchase?

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Why do Ronzoni Smart Taste consumers try new brands?

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Where do Ronzoni Smart Taste consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ronzoni Smart Taste Target Market

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Who actually buys Ronzoni Smart Taste? Do these consumers match the intended target market of Ronzoni Smart Taste?

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What motivates the target market to purchase Ronzoni Smart Taste?

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What other target market should Ronzoni Smart Taste look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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