Ronzoni Smart Taste Consumer Insights

Who buys Ronzoni Smart Taste?

A Ronzoni Smart Taste consumer is generally higher income, Caucasian, and lower middle age. Ronzoni Smart Taste consumers are more likely to purchase Ronzoni Smart Taste during larger pantry stocking trips. Brands such as Prego, Weight Watchers Smart Ones, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Ronzoni Smart Taste Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.39
% of Basket $ (median)
1.9%
Total Basket $ (median)
$73.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ronzoni Smart Taste Consumer Demographics

demographic
index
Female
102
Male
82
<24
73
25-34
76
35-44
115
45-54
106
55-64
106
65+
86
African American
41
Asian
47
Caucasian
111
Hispanic
78
demographic
index
Has Kids
106
No Kids
87
- $20k
47
$20k-40k
78
$40k-60k
91
$60k-80k
99
$80k-100k
127
$100k-125k
130
$125k +
122
No College
74
College
102
Adv. Degree
122

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Ronzoni Smart Taste Basket Affinity & Size

brand
basket affinity
Prego 8.1x
Weight Watchers Smart Ones 7.3x
Birds Eye Steamfresh 6.2x
Bertolli 5.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
596

Where is Ronzoni Smart Taste Purchased?

channels
index
Dollar
1
Drug
10
Food
148
Gas & Convenience
0
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Utz 1.9x
Weight Watchers Smart Ones 1.8x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
85
Food Stamps
96

When is Ronzoni Smart Taste Purchased?

day of week
Sun
20.2%
Mon
14.9%
Tue
12.2%
Wed
11.6%
Thu
11.3%
Fri
13.7%
Sat
16.1%
time of day
Morning
16.7%
Noon
18.2%
Afternoon
36.7%
Evening
22.4%
Late
6.1%

Get More Ronzoni Smart Taste Data

Contact us for the latest Ronzoni Smart Taste consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ronzoni Smart Taste consumers switch to?

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Why do consumers stop buying Ronzoni Smart Taste products?

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Which retailers do Ronzoni Smart Taste shoppers prefer to shop at?

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What motivates consumers to try Ronzoni Smart Taste products?

Research the Ronzoni Smart Taste Target Market

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Who actually buys Ronzoni Smart Taste? Do these consumers match the intended target market of Ronzoni Smart Taste?

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What motivates the target market to buy Ronzoni Smart Taste?

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What other target market should Ronzoni Smart Taste look at?

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Which other brands have a similar target market?

About Our Ronzoni Smart Taste Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.