Rosarita Consumer Insights

Who buys Rosarita?

A Rosarita consumer is generally median income, Hispanic, and young adult age. Rosarita consumers are more likely to purchase Rosarita during larger pantry stocking trips. Brands such as Mission (Foods), Old El Paso, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Rosarita Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.76
% of Basket $ (median)
2.2%
Total Basket $ (median)
$78.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rosarita Consumer Demographics

demographic
index
Female
100
Male
105
<24
105
25-34
106
35-44
103
45-54
96
55-64
87
65+
65
African American
54
Asian
69
Caucasian
97
Hispanic
157
demographic
index
Has Kids
107
No Kids
84
- $20k
84
$20k-40k
98
$40k-60k
102
$60k-80k
107
$80k-100k
100
$100k-125k
102
$125k +
96
No College
95
College
104
Adv. Degree
85

Understand Rosarita Consumer Behavior

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Rosarita Basket Affinity & Size

brand
basket affinity
Mission (Foods) 9.1x
Old El Paso 7.5x
Jennie-O 6.3x
Ro-Tel 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
544

Where is Rosarita Purchased?

channels
index
Club
92
Dollar
67
Drug
2
Food
136
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Fresh Selections 1.7x
Taylor Farms 1.6x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
182
Credit
55
Debit
98
Food Stamps
130

When is Rosarita Purchased?

day of week
Sun
18.0%
Mon
14.5%
Tue
13.0%
Wed
11.7%
Thu
12.1%
Fri
14.2%
Sat
16.6%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
38.4%
Evening
26.0%
Late
5.1%

About Our Rosarita Consumer Insights

How do we know who buys Rosarita? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rosarita consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.