Ro-Tel Consumer Insights

Who buys Ro-Tel? A Ro-Tel consumer is generally median income, African American, and older age. Ro-Tel consumers are more likely to purchase Ro-Tel during larger pantry stocking trips. Brands such as Velveeta, Bush's Best, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Ro-Tel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.1%
Total Basket $ (median)
$74.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ro-Tel Consumer Demographics

demographic
index
Female
102
Male
82
<24
71
25-34
96
35-44
99
45-54
108
55-64
112
65+
99
African American
126
Asian
32
Caucasian
111
Hispanic
58
demographic
index
Has Kids
96
No Kids
110
- $20k
76
$20k-40k
88
$40k-60k
104
$60k-80k
110
$80k-100k
106
$100k-125k
102
$125k +
103
No College
94
College
101
Adv. Degree
104

Understand Ro-Tel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ro-Tel Basket Affinity & Size

brand
basket affinity
Velveeta 12.7x
Bush's Best 6.4x
Old El Paso 6.2x
Hunts 6.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
526

Where is Ro-Tel Purchased?

channels
index
Club
58
Dollar
71
Drug
6
Food
122
Gas & Convenience
10
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Armour 1.4x
Totino's Party Pizza 1.4x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
86
Credit
94
Debit
113
Food Stamps
112

When is Ro-Tel Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.0%
Wed
10.9%
Thu
11.0%
Fri
15.3%
Sat
20.6%
time of day
Morning
14.0%
Noon
17.5%
Afternoon
36.9%
Evening
26.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Ro-Tel consumers purchase?

check mark

Why do Ro-Tel consumers try new brands?

check mark

Where do Ro-Tel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ro-Tel Target Market

Arrow and target

Who actually buys Ro-Tel? Do these consumers match the intended target market of Ro-Tel?

Thought bubble

What motivates the target market to purchase Ro-Tel?

magnifying glass

What other target market should Ro-Tel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us