Ro-Tel Consumer Insights

Who buys Ro-Tel?

A Ro-Tel consumer is generally median income, African American, and older age. Ro-Tel consumers are more likely to purchase Ro-Tel during larger pantry stocking trips. Brands such as Velveeta, Bush's Best, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Ro-Tel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.1%
Total Basket $ (median)
$74.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ro-Tel Consumer Demographics

demographic
index
Female
102
Male
82
<24
71
25-34
96
35-44
99
45-54
108
55-64
112
65+
99
African American
126
Asian
32
Caucasian
111
Hispanic
58
demographic
index
Has Kids
96
No Kids
110
- $20k
76
$20k-40k
88
$40k-60k
104
$60k-80k
110
$80k-100k
106
$100k-125k
102
$125k +
103
No College
94
College
101
Adv. Degree
104

Understand Ro-Tel Consumer Behavior

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Ro-Tel Basket Affinity & Size

brand
basket affinity
Velveeta 12.7x
Bush's Best 6.4x
Old El Paso 6.2x
Hunts 6.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
526

Where is Ro-Tel Purchased?

channels
index
Club
58
Dollar
71
Drug
6
Food
122
Gas & Convenience
10
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Armour 1.4x
Totino's Party Pizza 1.4x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
86
Credit
94
Debit
113
Food Stamps
112

When is Ro-Tel Purchased?

day of week
Sun
19.0%
Mon
12.3%
Tue
11.0%
Wed
10.9%
Thu
11.0%
Fri
15.3%
Sat
20.6%
time of day
Morning
14.0%
Noon
17.5%
Afternoon
36.9%
Evening
26.4%
Late
5.2%

Get More Ro-Tel Data

Contact us for the latest Ro-Tel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ro-Tel consumers switch to?

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Why do consumers stop buying Ro-Tel products?

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Which retailers do Ro-Tel shoppers prefer to shop at?

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What motivates consumers to try Ro-Tel products?

Research the Ro-Tel Target Market

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Who actually buys Ro-Tel? Do these consumers match the intended target market of Ro-Tel?

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What motivates the target market to buy Ro-Tel?

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What other target market should Ro-Tel look at?

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Which other brands have a similar target market?

About Our Ro-Tel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.