Rothbury Farms Consumer Insights

Who buys Rothbury Farms? Rothbury Farms consumers are generally median income, Caucasian, and adolescent age. Rothbury Farms consumers are more likely to purchase Rothbury Farms during larger pantry stocking trips. Brands such as Marketside, Sunny Meadow, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Rothbury Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.5%
Total Basket $ (median)
$65.76

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rothbury Farms Consumer Demographics

demographic
index
Female
101
Male
92
<24
106
25-34
106
35-44
101
45-54
92
55-64
100
65+
70
African American
74
Asian
40
Caucasian
109
Hispanic
96
demographic
index
Has Kids
100
No Kids
99
- $20k
110
$20k-40k
110
$40k-60k
108
$60k-80k
117
$80k-100k
94
$100k-125k
83
$125k +
65
No College
109
College
99
Adv. Degree
91

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Rothbury Farms Basket Affinity & Size

brand
basket affinity
Marketside 9.3x
Sunny Meadow 6.0x
Farmers Market 5.6x
Bolthouse Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
540

Where is Rothbury Farms Purchased?

channels
index
Club
0
Dollar
144
Drug
0
Food
19
Mass
199
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Borden 1.6x
Ro-Tel 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
80
Credit
93
Debit
112
Food Stamps
154

When is Rothbury Farms Purchased?

day of week
Sun
18.4%
Mon
14.3%
Tue
12.0%
Wed
11.3%
Thu
11.3%
Fri
15.5%
Sat
17.3%
time of day
Morning
15.4%
Noon
16.5%
Afternoon
35.5%
Evening
26.4%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rothbury Farms consumers purchase?

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Why do Rothbury Farms consumers try new brands?

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Where do Rothbury Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rothbury Farms Target Market

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Who actually buys Rothbury Farms? Do these consumers match the intended target market of Rothbury Farms?

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What motivates the target market to purchase Rothbury Farms?

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What other target market should Rothbury Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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