Royal Canin Consumer Insights

Who buys Royal Canin?

A Royal Canin consumer is generally higher income, Hispanic, and upper middle age. Royal Canin consumers are more likely to purchase Royal Canin during smaller grocery trips. Brands such as Purina Friskies, Kleenex, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Royal Canin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$30.56
% of Basket $ (median)
82.4%
Total Basket $ (median)
$37.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Royal Canin Consumer Demographics

demographic
index
Female
101
Male
95
<24
74
25-34
97
35-44
103
45-54
110
55-64
98
65+
39
African American
100
Asian
68
Caucasian
95
Hispanic
146
demographic
index
Has Kids
69
No Kids
169
- $20k
48
$20k-40k
62
$40k-60k
103
$60k-80k
105
$80k-100k
86
$100k-125k
148
$125k +
142
No College
48
College
97
Adv. Degree
177

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Royal Canin Basket Affinity & Size

brand
basket affinity
Purina Friskies 499.9x
Kleenex 18.2x
Swiffer 14.8x
Energizer 13.7x
basket size
index
Urgent Need (1-2 Items)
147
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
68
Pantry Stocking (21+ Items)
73

Where is Royal Canin Purchased?

channels
index
Food
28
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.6x
Gold Peak 1.5x
Taylor Farms 1.5x
Skippy 1.5x

How Did They Pay?

method
index
Cash
188
Credit
131
Debit
41

When is Royal Canin Purchased?

day of week
Sun
14.3%
Mon
14.6%
Tue
13.4%
Wed
11.2%
Thu
13.1%
Fri
15.3%
Sat
18.1%
time of day
Morning
12.1%
Noon
19.6%
Afternoon
39.8%
Evening
27.8%
Late
0.7%

About Our Royal Canin Consumer Insights

How do we know who buys Royal Canin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Royal Canin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.