Royal Dansk Consumer Insights

Who buys Royal Dansk?

A Royal Dansk consumer is generally very low income, Asian, and senior age. Royal Dansk consumers are more likely to purchase Royal Dansk during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Lindt also tend to be purchased in the same trip. Sample consumer insights data below.

Royal Dansk Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
10.3%
Total Basket $ (median)
$33.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Royal Dansk Consumer Demographics

demographic
index
Female
97
Male
125
<24
128
25-34
109
35-44
96
45-54
87
55-64
104
65+
129
African American
108
Asian
217
Caucasian
72
Hispanic
213
demographic
index
Has Kids
95
No Kids
112
- $20k
142
$20k-40k
119
$40k-60k
109
$60k-80k
97
$80k-100k
95
$100k-125k
80
$125k +
61
No College
118
College
99
Adv. Degree
85

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Royal Dansk Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 13.9x
Reese's Peanut Butter Cups 8.1x
Lindt 7.0x
Twix 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
243

Where is Royal Dansk Purchased?

channels
index
Club
3
Dollar
272
Drug
428
Food
58
Gas & Convenience
4
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Goya 1.5x
Gold Peak 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
132
Credit
104
Debit
79
Food Stamps
133

When is Royal Dansk Purchased?

day of week
Sun
15.2%
Mon
12.9%
Tue
14.4%
Wed
12.5%
Thu
12.4%
Fri
15.5%
Sat
17.1%
time of day
Morning
14.4%
Noon
17.1%
Afternoon
33.1%
Evening
26.5%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Royal Dansk consumers purchase?

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Why do Royal Dansk consumers try new brands?

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Where do Royal Dansk consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Royal Dansk Target Market

Arrow and target

Who actually buys Royal Dansk? Do these consumers match the intended target market of Royal Dansk?

Thought bubble

What motivates the target market to purchase Royal Dansk?

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What other target market should Royal Dansk look at?

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Which other brands have a similar target market?

About Our Royal Dansk Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.