Royal Dansk Consumer Insights

Who buys Royal Dansk?

A Royal Dansk consumer is generally very low income, Asian, and senior age. Royal Dansk consumers are more likely to purchase Royal Dansk during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Lindt also tend to be purchased in the same trip. See sample consumer insights data below.

Royal Dansk Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
10.3%
Total Basket $ (median)
$33.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Royal Dansk Consumer Demographics

demographic
index
Female
97
Male
125
<24
128
25-34
109
35-44
96
45-54
87
55-64
104
65+
129
African American
108
Asian
217
Caucasian
72
Hispanic
213
demographic
index
Has Kids
95
No Kids
112
- $20k
142
$20k-40k
119
$40k-60k
109
$60k-80k
97
$80k-100k
95
$100k-125k
80
$125k +
61
No College
118
College
99
Adv. Degree
85

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Royal Dansk Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 13.9x
Reese's Peanut Butter Cups 8.1x
Lindt 7.0x
Twix 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
243

Where is Royal Dansk Purchased?

channels
index
Club
3
Dollar
272
Drug
428
Food
58
Gas & Convenience
4
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Goya 1.5x
Gold Peak 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
132
Credit
104
Debit
79
Food Stamps
133

When is Royal Dansk Purchased?

day of week
Sun
15.2%
Mon
12.9%
Tue
14.4%
Wed
12.5%
Thu
12.4%
Fri
15.5%
Sat
17.1%
time of day
Morning
14.4%
Noon
17.1%
Afternoon
33.1%
Evening
26.5%
Late
8.9%

About Our Royal Dansk Consumer Insights

How do we know who buys Royal Dansk? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Royal Dansk consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.