Rubbermaid Consumer Insights

Who buys Rubbermaid?

A Rubbermaid consumer is generally slightly lower income, African American, and adolescent age. Rubbermaid consumers are more likely to purchase Rubbermaid during larger pantry stocking trips. Brands such as Crayola, Ziploc, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Rubbermaid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
10.0%
Total Basket $ (median)
$63.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rubbermaid Consumer Demographics

demographic
index
Female
100
Male
95
<24
114
25-34
108
35-44
97
45-54
94
55-64
102
65+
89
African American
101
Asian
97
Caucasian
100
Hispanic
96
demographic
index
Has Kids
96
No Kids
108
- $20k
97
$20k-40k
102
$40k-60k
107
$60k-80k
98
$80k-100k
99
$100k-125k
97
$125k +
94
No College
97
College
101
Adv. Degree
100

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Rubbermaid Basket Affinity & Size

brand
basket affinity
Crayola 6.6x
Ziploc 5.2x
Hefty 5.0x
Swiffer 4.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
315

Where is Rubbermaid Purchased?

channels
index
Club
137
Dollar
191
Drug
9
Food
18
Gas & Convenience
2
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
85
Credit
110
Debit
107
Food Stamps
44

When is Rubbermaid Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
11.3%
Wed
11.2%
Thu
14.4%
Fri
15.4%
Sat
18.4%
time of day
Morning
14.6%
Noon
17.9%
Afternoon
34.3%
Evening
25.9%
Late
7.3%

About Our Rubbermaid Consumer Insights

How do we know who buys Rubbermaid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rubbermaid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.