Rubbermaid Consumer Insights

Who buys Rubbermaid? A Rubbermaid consumer is generally slightly lower income, African American, and adolescent age. Rubbermaid consumers are more likely to purchase Rubbermaid during larger pantry stocking trips. Brands such as Crayola, Ziploc, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Rubbermaid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
10.0%
Total Basket $ (median)
$63.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rubbermaid Consumer Demographics

demographic
index
Female
100
Male
95
<24
114
25-34
108
35-44
97
45-54
94
55-64
102
65+
89
African American
101
Asian
97
Caucasian
100
Hispanic
96
demographic
index
Has Kids
96
No Kids
108
- $20k
97
$20k-40k
102
$40k-60k
107
$60k-80k
98
$80k-100k
99
$100k-125k
97
$125k +
94
No College
97
College
101
Adv. Degree
100

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Rubbermaid Basket Affinity & Size

brand
basket affinity
Crayola 6.6x
Ziploc 5.2x
Hefty 5.0x
Swiffer 4.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
315

Where is Rubbermaid Purchased?

channels
index
Club
137
Dollar
191
Drug
9
Food
18
Gas & Convenience
2
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
85
Credit
110
Debit
107
Food Stamps
44

When is Rubbermaid Purchased?

day of week
Sun
17.0%
Mon
12.4%
Tue
11.3%
Wed
11.2%
Thu
14.4%
Fri
15.4%
Sat
18.4%
time of day
Morning
14.6%
Noon
17.9%
Afternoon
34.3%
Evening
25.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rubbermaid consumers purchase?

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Why do Rubbermaid consumers try new brands?

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Where do Rubbermaid consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rubbermaid Target Market

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Who actually buys Rubbermaid? Do these consumers match the intended target market of Rubbermaid?

Thought bubble

What motivates the target market to purchase Rubbermaid?

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What other target market should Rubbermaid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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