Rudolph's (Snacks) Consumer Insights

Who buys Rudolph's (Snacks)?

A Rudolph's (Snacks) consumer is generally lower income, African American, and older age. Rudolph's (Snacks) consumers are more likely to purchase Rudolph's (Snacks) during larger pantry stocking trips. Brands such as Sunny Meadow, Vlasic, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Rudolph's (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rudolph's (Snacks) Consumer Demographics

demographic
index
Female
101
Male
89
<24
72
25-34
89
35-44
86
45-54
129
55-64
140
65+
114
African American
121
Asian
67
Caucasian
105
Hispanic
81
demographic
index
Has Kids
89
No Kids
124
- $20k
113
$20k-40k
131
$40k-60k
118
$60k-80k
113
$80k-100k
83
$100k-125k
68
$125k +
49
No College
154
College
90
Adv. Degree
86

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Rudolph's (Snacks) Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.5x
Vlasic 6.4x
Farmers Market 6.2x
Armour 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
425

Where is Rudolph's (Snacks) Purchased?

channels
index
Dollar
267
Drug
37
Food
3
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Farmers Market 1.9x
Armour 1.9x
Blue Bonnet 1.9x

How Did They Pay?

method
index
Cash
119
Credit
75
Debit
110
Food Stamps
153

When is Rudolph's (Snacks) Purchased?

day of week
Sun
15.1%
Mon
14.5%
Tue
13.9%
Wed
12.2%
Thu
10.8%
Fri
15.6%
Sat
17.9%
time of day
Morning
14.1%
Noon
16.5%
Afternoon
31.1%
Evening
29.5%
Late
8.9%

Get More Rudolph's (Snacks) Data

Contact us for the latest Rudolph's (Snacks) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rudolph's (Snacks) consumers switch to?

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Why do consumers stop buying Rudolph's (Snacks) products?

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Which retailers do Rudolph's (Snacks) shoppers prefer to shop at?

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What motivates consumers to try Rudolph's (Snacks) products?

Research the Rudolph's (Snacks) Target Market

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Who actually buys Rudolph's (Snacks)? Do these consumers match the intended target market of Rudolph's (Snacks)?

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What motivates the target market to buy Rudolph's (Snacks)?

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What other target market should Rudolph's (Snacks) look at?

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Which other brands have a similar target market?

About Our Rudolph's (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.