Rudolph's (Snacks) Consumer Insights

Who buys Rudolph's (Snacks)? A Rudolph's (Snacks) consumer is generally lower income, African American, and older age. Rudolph's (Snacks) consumers are more likely to purchase Rudolph's (Snacks) during larger pantry stocking trips. Brands such as Sunny Meadow, Vlasic, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Rudolph's (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.25

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Rudolph's (Snacks) Consumer Demographics

demographic
index
Female
101
Male
89
<24
72
25-34
89
35-44
86
45-54
129
55-64
140
65+
114
African American
121
Asian
67
Caucasian
105
Hispanic
81
demographic
index
Has Kids
89
No Kids
124
- $20k
113
$20k-40k
131
$40k-60k
118
$60k-80k
113
$80k-100k
83
$100k-125k
68
$125k +
49
No College
154
College
90
Adv. Degree
86

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Rudolph's (Snacks) Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.5x
Vlasic 6.4x
Farmers Market 6.2x
Armour 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
425

Where is Rudolph's (Snacks) Purchased?

channels
index
Dollar
267
Drug
37
Food
3
Mass
201
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Farmers Market 1.9x
Armour 1.9x
Blue Bonnet 1.9x

How Did They Pay?

method
index
Cash
119
Credit
75
Debit
110
Food Stamps
153

When is Rudolph's (Snacks) Purchased?

day of week
Sun
15.1%
Mon
14.5%
Tue
13.9%
Wed
12.2%
Thu
10.8%
Fri
15.6%
Sat
17.9%
time of day
Morning
14.1%
Noon
16.5%
Afternoon
31.1%
Evening
29.5%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rudolph's (Snacks) consumers purchase?

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Why do Rudolph's (Snacks) consumers try new brands?

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Where do Rudolph's (Snacks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rudolph's (Snacks) Target Market

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Who actually buys Rudolph's (Snacks)? Do these consumers match the intended target market of Rudolph's (Snacks)?

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What motivates the target market to purchase Rudolph's (Snacks)?

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What other target market should Rudolph's (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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