Ruffies Consumer Insights

Who buys Ruffies?

A Ruffies consumer is generally very low income, Hispanic, and older age. Ruffies consumers are more likely to purchase Ruffies during larger pantry stocking trips. Brands such as Sunny Meadow, Hefty, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Ruffies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ruffies Consumer Demographics

demographic
index
Female
99
Male
107
<24
111
25-34
102
35-44
94
45-54
100
55-64
115
65+
108
African American
111
Asian
86
Caucasian
99
Hispanic
112
demographic
index
Has Kids
94
No Kids
113
- $20k
129
$20k-40k
127
$40k-60k
116
$60k-80k
100
$80k-100k
96
$100k-125k
66
$125k +
57
No College
126
College
100
Adv. Degree
70

Understand Ruffies Consumer Behavior

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Ruffies Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Hefty 6.3x
Charmin 6.0x
Angel Soft 5.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
390

Where is Ruffies Purchased?

channels
index
Drug
0
Food
2
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
112
Credit
87
Debit
111
Food Stamps
80

When is Ruffies Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
12.0%
Wed
11.9%
Thu
12.7%
Fri
16.7%
Sat
18.6%
time of day
Morning
17.2%
Noon
17.1%
Afternoon
33.1%
Evening
24.3%
Late
8.2%

About Our Ruffies Consumer Insights

How do we know who buys Ruffies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ruffies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.