Ruffies Consumer Insights

Who buys Ruffies? Ruffies consumers are generally very low income, Hispanic, and older age. Ruffies consumers are more likely to purchase Ruffies during larger pantry stocking trips. Brands such as Sunny Meadow, Hefty, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Ruffies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.51

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  • Attitudinal surveys
  • Recent demographic data

Ruffies Consumer Demographics

demographic
index
Female
99
Male
107
<24
111
25-34
102
35-44
94
45-54
100
55-64
115
65+
108
African American
111
Asian
86
Caucasian
99
Hispanic
112
demographic
index
Has Kids
94
No Kids
113
- $20k
129
$20k-40k
127
$40k-60k
116
$60k-80k
100
$80k-100k
96
$100k-125k
66
$125k +
57
No College
126
College
100
Adv. Degree
70

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Ruffies Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.4x
Hefty 6.3x
Charmin 6.0x
Angel Soft 5.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
390

Where is Ruffies Purchased?

channels
index
Drug
0
Food
2
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
112
Credit
87
Debit
111
Food Stamps
80

When is Ruffies Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
12.0%
Wed
11.9%
Thu
12.7%
Fri
16.7%
Sat
18.6%
time of day
Morning
17.2%
Noon
17.1%
Afternoon
33.1%
Evening
24.3%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ruffies consumers purchase?

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Why do Ruffies consumers try new brands?

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Where do Ruffies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ruffies Target Market

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Who actually buys Ruffies? Do these consumers match the intended target market of Ruffies?

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What motivates the target market to purchase Ruffies?

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What other target market should Ruffies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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