Ruffles Consumer Insights

Who buys Ruffles? A Ruffles consumer is generally very low income, African American, and adolescent age. Ruffles consumers are more likely to purchase Ruffles during larger pantry stocking trips. Brands such as Doritos, Fritos, and Cheetos also tend to be purchased in the same trip. Sample consumer insights data below.

Ruffles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$46.17

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ruffles Consumer Demographics

demographic
index
Female
100
Male
99
<24
112
25-34
103
35-44
100
45-54
100
55-64
89
65+
100
African American
106
Asian
97
Caucasian
100
Hispanic
100
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
107
$40k-60k
100
$60k-80k
98
$80k-100k
95
$100k-125k
98
$125k +
94
No College
103
College
102
Adv. Degree
89

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Ruffles Basket Affinity & Size

brand
basket affinity
Doritos 6.6x
Fritos 5.9x
Cheetos 5.6x
Lays 4.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
321

Where is Ruffles Purchased?

channels
index
Beauty
4
Club
103
Dollar
144
Drug
50
Food
128
Gas & Convenience
140
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Fritos 1.3x
Hostess 1.3x
Lays Wavy 1.3x

How Did They Pay?

method
index
Cash
106
Credit
91
Debit
103
Food Stamps
129

When is Ruffles Purchased?

day of week
Sun
17.6%
Mon
12.3%
Tue
11.9%
Wed
11.6%
Thu
11.9%
Fri
15.7%
Sat
19.0%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
34.5%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ruffles consumers purchase?

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Why do Ruffles consumers try new brands?

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Where do Ruffles consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ruffles Target Market

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Who actually buys Ruffles? Do these consumers match the intended target market of Ruffles?

Thought bubble

What motivates the target market to purchase Ruffles?

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What other target market should Ruffles look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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