Ruffles Consumer Insights

Who buys Ruffles?

A Ruffles consumer is generally very low income, African American, and adolescent age. Ruffles consumers are more likely to purchase Ruffles during larger pantry stocking trips. Brands such as Doritos, Fritos, and Cheetos also tend to be purchased in the same trip. See sample consumer insights data below.

Ruffles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$46.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ruffles Consumer Demographics

demographic
index
Female
100
Male
99
<24
112
25-34
103
35-44
100
45-54
100
55-64
89
65+
100
African American
106
Asian
97
Caucasian
100
Hispanic
100
demographic
index
Has Kids
101
No Kids
98
- $20k
109
$20k-40k
107
$40k-60k
100
$60k-80k
98
$80k-100k
95
$100k-125k
98
$125k +
94
No College
103
College
102
Adv. Degree
89

Understand Ruffles Consumer Behavior

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Ruffles Basket Affinity & Size

brand
basket affinity
Doritos 6.6x
Fritos 5.9x
Cheetos 5.6x
Lays 4.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
321

Where is Ruffles Purchased?

channels
index
Beauty
4
Club
103
Dollar
144
Drug
50
Food
128
Gas & Convenience
140
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Fritos 1.3x
Hostess 1.3x
Lays Wavy 1.3x

How Did They Pay?

method
index
Cash
106
Credit
91
Debit
103
Food Stamps
129

When is Ruffles Purchased?

day of week
Sun
17.6%
Mon
12.3%
Tue
11.9%
Wed
11.6%
Thu
11.9%
Fri
15.7%
Sat
19.0%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
34.5%
Evening
28.2%
Late
6.3%

Get More Ruffles Data

Contact us for the latest Ruffles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ruffles consumers switch to?

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Why do consumers stop buying Ruffles products?

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Which retailers do Ruffles shoppers prefer to shop at?

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What motivates consumers to try Ruffles products?

Research the Ruffles Target Market

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Who actually buys Ruffles? Do these consumers match the intended target market of Ruffles?

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What motivates the target market to purchase Ruffles?

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What other target market should Ruffles look at?

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Which other brands have a similar target market?

About Our Ruffles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.