Ruffles Flavor Rush Consumer Insights

Who buys Ruffles Flavor Rush?

A Ruffles Flavor Rush consumer is generally very low income, Asian, and young adult age. Ruffles Flavor Rush consumers are more likely to purchase Ruffles Flavor Rush during larger pantry stocking trips. Brands such as Lays Wavy, Doritos, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Ruffles Flavor Rush Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$76.53

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ruffles Flavor Rush Consumer Demographics

demographic
index
Female
98
Male
116
<24
131
25-34
134
35-44
102
45-54
77
55-64
39
65+
49
African American
66
Asian
106
Caucasian
101
Hispanic
97
demographic
index
Has Kids
115
No Kids
67
- $20k
112
$20k-40k
105
$40k-60k
109
$60k-80k
109
$80k-100k
95
$100k-125k
76
$125k +
85
No College
98
College
105
Adv. Degree
77

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Ruffles Flavor Rush Basket Affinity & Size

brand
basket affinity
Lays Wavy 7.2x
Doritos 6.2x
Totino's Pizza Rolls 5.7x
Kraft Singles 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
469

Where is Ruffles Flavor Rush Purchased?

channels
index
Drug
22
Food
47
Gas & Convenience
1
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Sunbeam 1.6x
Totino's Pizza Rolls 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
105
Credit
75
Debit
111
Food Stamps
191

When is Ruffles Flavor Rush Purchased?

day of week
Sun
18.6%
Mon
12.5%
Tue
10.1%
Wed
11.0%
Thu
11.2%
Fri
15.8%
Sat
20.8%
time of day
Morning
11.9%
Noon
14.5%
Afternoon
32.7%
Evening
31.0%
Late
9.9%

About Our Ruffles Flavor Rush Consumer Insights

How do we know who buys Ruffles Flavor Rush? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ruffles Flavor Rush consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.