Ruffles Reduced Fat Consumer Insights

Who buys Ruffles Reduced Fat?

A Ruffles Reduced Fat consumer is generally higher income, Caucasian, and senior age. Ruffles Reduced Fat consumers are more likely to purchase Ruffles Reduced Fat during larger pantry stocking trips. Brands such as Fritos, Planters, and Tostitos also tend to be purchased in the same trip. See sample consumer insights data below.

Ruffles Reduced Fat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.3%
Total Basket $ (median)
$65.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ruffles Reduced Fat Consumer Demographics

demographic
index
Female
99
Male
114
<24
110
25-34
66
35-44
92
45-54
141
55-64
127
65+
165
African American
41
Asian
68
Caucasian
113
Hispanic
56
demographic
index
Has Kids
87
No Kids
129
- $20k
67
$20k-40k
79
$40k-60k
92
$60k-80k
97
$80k-100k
91
$100k-125k
143
$125k +
135
No College
72
College
100
Adv. Degree
134

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Ruffles Reduced Fat Basket Affinity & Size

brand
basket affinity
Fritos 6.8x
Planters 6.4x
Tostitos 5.9x
Bolthouse Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
433

Where is Ruffles Reduced Fat Purchased?

channels
index
Club
1
Drug
45
Food
167
Gas & Convenience
13
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Jennie-O 1.6x
Snyders Of Hanover 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
131
Credit
99
Debit
92
Food Stamps
54

When is Ruffles Reduced Fat Purchased?

day of week
Sun
19.6%
Mon
10.9%
Tue
11.4%
Wed
11.4%
Thu
13.4%
Fri
12.9%
Sat
20.6%
time of day
Morning
16.7%
Noon
17.7%
Afternoon
35.8%
Evening
24.5%
Late
5.2%

About Our Ruffles Reduced Fat Consumer Insights

How do we know who buys Ruffles Reduced Fat? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ruffles Reduced Fat consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.