Ruffles Reduced Fat Consumer Insights

Who buys Ruffles Reduced Fat? Ruffles Reduced Fat consumers are generally higher income, Caucasian, and senior age. Ruffles Reduced Fat consumers are more likely to purchase Ruffles Reduced Fat during larger pantry stocking trips. Brands such as Fritos, Planters, and Tostitos also tend to be purchased in the same trip. Sample consumer insights data below.

Ruffles Reduced Fat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.3%
Total Basket $ (median)
$65.91

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Ruffles Reduced Fat Consumer Demographics

demographic
index
Female
99
Male
114
<24
110
25-34
66
35-44
92
45-54
141
55-64
127
65+
165
African American
41
Asian
68
Caucasian
113
Hispanic
56
demographic
index
Has Kids
87
No Kids
129
- $20k
67
$20k-40k
79
$40k-60k
92
$60k-80k
97
$80k-100k
91
$100k-125k
143
$125k +
135
No College
72
College
100
Adv. Degree
134

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Ruffles Reduced Fat Basket Affinity & Size

brand
basket affinity
Fritos 6.8x
Planters 6.4x
Tostitos 5.9x
Bolthouse Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
433

Where is Ruffles Reduced Fat Purchased?

channels
index
Club
1
Drug
45
Food
167
Gas & Convenience
13
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.6x
Jennie-O 1.6x
Snyders Of Hanover 1.6x
Skippy 1.6x

How Did They Pay?

method
index
Cash
131
Credit
99
Debit
92
Food Stamps
54

When is Ruffles Reduced Fat Purchased?

day of week
Sun
19.6%
Mon
10.9%
Tue
11.4%
Wed
11.4%
Thu
13.4%
Fri
12.9%
Sat
20.6%
time of day
Morning
16.7%
Noon
17.7%
Afternoon
35.8%
Evening
24.5%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ruffles Reduced Fat consumers purchase?

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Why do Ruffles Reduced Fat consumers try new brands?

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Where do Ruffles Reduced Fat consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ruffles Reduced Fat Target Market

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Who actually buys Ruffles Reduced Fat? Do these consumers match the intended target market of Ruffles Reduced Fat?

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What motivates the target market to purchase Ruffles Reduced Fat?

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What other target market should Ruffles Reduced Fat look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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