Rumford Consumer Insights

Who buys Rumford?

A Rumford consumer is generally lower income, Asian, and senior age. Rumford consumers are more likely to purchase Rumford during larger pantry stocking trips. Brands such as Arm & Hammer, Domino, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Rumford Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.5%
Total Basket $ (median)
$63.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rumford Consumer Demographics

demographic
index
Female
100
Male
97
<24
79
25-34
100
35-44
96
45-54
98
55-64
121
65+
145
African American
100
Asian
109
Caucasian
104
Hispanic
57
demographic
index
Has Kids
95
No Kids
111
- $20k
108
$20k-40k
111
$40k-60k
103
$60k-80k
93
$80k-100k
96
$100k-125k
80
$125k +
109
No College
93
College
99
Adv. Degree
112

Understand Rumford Consumer Behavior

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Rumford Basket Affinity & Size

brand
basket affinity
Arm & Hammer 15.3x
Domino 13.1x
Hellmann's 7.5x
Mccormick 7.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
433

Where is Rumford Purchased?

channels
index
Drug
2
Food
136
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Goya 1.5x
Dannon Oikos 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
116
Credit
113
Debit
81
Food Stamps
110

When is Rumford Purchased?

day of week
Sun
16.7%
Mon
13.5%
Tue
13.5%
Wed
11.4%
Thu
12.3%
Fri
15.9%
Sat
16.8%
time of day
Morning
14.8%
Noon
18.6%
Afternoon
37.6%
Evening
22.2%
Late
6.6%

Get More Rumford Data

Contact us for the latest Rumford consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rumford consumers switch to?

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Why do consumers stop buying Rumford products?

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Which retailers do Rumford shoppers prefer to shop at?

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What motivates consumers to try Rumford products?

Research the Rumford Target Market

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Who actually buys Rumford? Do these consumers match the intended target market of Rumford?

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What motivates the target market to purchase Rumford?

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What other target market should Rumford look at?

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Which other brands have a similar target market?

About Our Rumford Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.