Rumford Consumer Insights

Who buys Rumford? Rumford consumers are generally lower income, Asian, and senior age. Rumford consumers are more likely to purchase Rumford during larger pantry stocking trips. Brands such as Arm & Hammer, Domino, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Rumford Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
2.5%
Total Basket $ (median)
$63.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rumford Consumer Demographics

demographic
index
Female
100
Male
97
<24
79
25-34
100
35-44
96
45-54
98
55-64
121
65+
145
African American
100
Asian
109
Caucasian
104
Hispanic
57
demographic
index
Has Kids
95
No Kids
111
- $20k
108
$20k-40k
111
$40k-60k
103
$60k-80k
93
$80k-100k
96
$100k-125k
80
$125k +
109
No College
93
College
99
Adv. Degree
112

Understand Rumford Consumer Behavior

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Rumford Basket Affinity & Size

brand
basket affinity
Arm & Hammer 15.3x
Domino 13.1x
Hellmann's 7.5x
Mccormick 7.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
433

Where is Rumford Purchased?

channels
index
Drug
2
Food
136
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Goya 1.5x
Dannon Oikos 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
116
Credit
113
Debit
81
Food Stamps
110

When is Rumford Purchased?

day of week
Sun
16.7%
Mon
13.5%
Tue
13.5%
Wed
11.4%
Thu
12.3%
Fri
15.9%
Sat
16.8%
time of day
Morning
14.8%
Noon
18.6%
Afternoon
37.6%
Evening
22.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rumford consumers purchase?

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Why do Rumford consumers try new brands?

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Where do Rumford consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rumford Target Market

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Who actually buys Rumford? Do these consumers match the intended target market of Rumford?

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What motivates the target market to purchase Rumford?

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What other target market should Rumford look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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