Runts Consumer Insights

Who buys Runts?

A Runts consumer is generally lower income, Caucasian, and lower middle age. Runts consumers are more likely to purchase Runts during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Chex Mix also tend to be purchased in the same trip. See sample consumer insights data below.

Runts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$10.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Runts Consumer Demographics

demographic
index
Female
100
Male
97
<24
70
25-34
107
35-44
109
45-54
98
55-64
78
65+
12
African American
83
Asian
44
Caucasian
110
Hispanic
54
demographic
index
Has Kids
106
No Kids
86
- $20k
78
$20k-40k
121
$40k-60k
112
$60k-80k
113
$80k-100k
84
$100k-125k
87
$125k +
76
No College
111
College
99
Adv. Degree
94

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Runts Basket Affinity & Size

brand
basket affinity
Skittles 57.5x
Twizzlers 27.6x
Chex Mix 14.6x
Arizona (Beverage) 11.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
162

Where is Runts Purchased?

channels
index
Club
7
Dollar
2046
Drug
457
Food
61
Gas & Convenience
340
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Twizzlers 1.6x
Skittles 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
167
Credit
79
Debit
91
Food Stamps
74

When is Runts Purchased?

day of week
Sun
12.4%
Mon
13.0%
Tue
11.6%
Wed
12.9%
Thu
15.6%
Fri
16.0%
Sat
18.4%
time of day
Morning
11.9%
Noon
17.4%
Afternoon
34.7%
Evening
30.6%
Late
5.4%

About Our Runts Consumer Insights

How do we know who buys Runts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Runts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.