Runts Consumer Insights

Who buys Runts? Runts consumers are generally lower income, Caucasian, and lower middle age. Runts consumers are more likely to purchase Runts during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Chex Mix also tend to be purchased in the same trip. Sample consumer insights data below.

Runts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$10.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Runts Consumer Demographics

demographic
index
Female
100
Male
97
<24
70
25-34
107
35-44
109
45-54
98
55-64
78
65+
12
African American
83
Asian
44
Caucasian
110
Hispanic
54
demographic
index
Has Kids
106
No Kids
86
- $20k
78
$20k-40k
121
$40k-60k
112
$60k-80k
113
$80k-100k
84
$100k-125k
87
$125k +
76
No College
111
College
99
Adv. Degree
94

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Runts Basket Affinity & Size

brand
basket affinity
Skittles 57.5x
Twizzlers 27.6x
Chex Mix 14.6x
Arizona (Beverage) 11.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
123
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
162

Where is Runts Purchased?

channels
index
Club
7
Dollar
2046
Drug
457
Food
61
Gas & Convenience
340
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Twizzlers 1.6x
Skittles 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
167
Credit
79
Debit
91
Food Stamps
74

When is Runts Purchased?

day of week
Sun
12.4%
Mon
13.0%
Tue
11.6%
Wed
12.9%
Thu
15.6%
Fri
16.0%
Sat
18.4%
time of day
Morning
11.9%
Noon
17.4%
Afternoon
34.7%
Evening
30.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Runts consumers purchase?

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Why do Runts consumers try new brands?

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Where do Runts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Runts Target Market

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Who actually buys Runts? Do these consumers match the intended target market of Runts?

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What motivates the target market to purchase Runts?

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What other target market should Runts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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