Russell Stover Consumer Insights

Who buys Russell Stover?

A Russell Stover consumer is generally lower income, Caucasian, and senior age. Russell Stover consumers are more likely to purchase Russell Stover during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Russell Stover Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$27.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Russell Stover Consumer Demographics

demographic
index
Female
101
Male
95
<24
79
25-34
73
35-44
89
45-54
119
55-64
168
65+
205
African American
71
Asian
57
Caucasian
110
Hispanic
69
demographic
index
Has Kids
89
No Kids
125
- $20k
102
$20k-40k
109
$40k-60k
106
$60k-80k
99
$80k-100k
99
$100k-125k
91
$125k +
88
No College
122
College
96
Adv. Degree
94

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Russell Stover Basket Affinity & Size

brand
basket affinity
Cadbury 20.8x
Reese's 13.6x
Hershey's Kisses 10.1x
Lindt 9.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
250

Where is Russell Stover Purchased?

channels
index
Beauty
6
Club
0
Dollar
269
Drug
424
Food
46
Gas & Convenience
1
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Armour 1.4x
Diet Mountain Dew 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
142
Credit
95
Debit
88
Food Stamps
82

When is Russell Stover Purchased?

day of week
Sun
12.9%
Mon
12.4%
Tue
12.9%
Wed
13.4%
Thu
14.9%
Fri
16.8%
Sat
16.7%
time of day
Morning
16.4%
Noon
17.0%
Afternoon
34.3%
Evening
25.1%
Late
7.2%

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Better understand Russell Stover consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Russell Stover consumers switch to?

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Why do consumers stop buying Russell Stover products?

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Which retailers do Russell Stover shoppers prefer to shop at?

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What motivates consumers to try Russell Stover products?

Research the Russell Stover Target Market

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Who actually buys Russell Stover? Do these consumers match the intended target market of Russell Stover?

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What motivates the target market to buy Russell Stover?

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What other target market should Russell Stover look at?

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Which other brands have a similar target market?

About Our Russell Stover Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.