Russell Stover Consumer Insights

Who buys Russell Stover? Russell Stover consumers are generally lower income, Caucasian, and senior age. Russell Stover consumers are more likely to purchase Russell Stover during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Russell Stover Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$27.20

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Russell Stover Consumer Demographics

demographic
index
Female
101
Male
95
<24
79
25-34
73
35-44
89
45-54
119
55-64
168
65+
205
African American
71
Asian
57
Caucasian
110
Hispanic
69
demographic
index
Has Kids
89
No Kids
125
- $20k
102
$20k-40k
109
$40k-60k
106
$60k-80k
99
$80k-100k
99
$100k-125k
91
$125k +
88
No College
122
College
96
Adv. Degree
94

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Russell Stover Basket Affinity & Size

brand
basket affinity
Cadbury 20.8x
Reese's 13.6x
Hershey's Kisses 10.1x
Lindt 9.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
250

Where is Russell Stover Purchased?

channels
index
Beauty
6
Club
0
Dollar
269
Drug
424
Food
46
Gas & Convenience
1
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Armour 1.4x
Diet Mountain Dew 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
142
Credit
95
Debit
88
Food Stamps
82

When is Russell Stover Purchased?

day of week
Sun
12.9%
Mon
12.4%
Tue
12.9%
Wed
13.4%
Thu
14.9%
Fri
16.8%
Sat
16.7%
time of day
Morning
16.4%
Noon
17.0%
Afternoon
34.3%
Evening
25.1%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Russell Stover consumers purchase?

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Why do Russell Stover consumers try new brands?

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Where do Russell Stover consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Russell Stover Target Market

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Who actually buys Russell Stover? Do these consumers match the intended target market of Russell Stover?

Thought bubble

What motivates the target market to purchase Russell Stover?

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What other target market should Russell Stover look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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