R.W. Knudsen Family Consumer Insights

Who buys R.W. Knudsen Family?

A R.W. Knudsen Family consumer is generally median income, African American, and senior age. R.W. Knudsen Family consumers are more likely to purchase R.W. Knudsen Family during larger pantry stocking trips. Brands such as Fresh Selections, Silk, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

R.W. Knudsen Family Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$62.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

R.W. Knudsen Family Consumer Demographics

demographic
index
Female
99
Male
112
<24
111
25-34
105
35-44
84
45-54
94
55-64
130
65+
221
African American
177
Asian
97
Caucasian
98
Hispanic
84
demographic
index
Has Kids
82
No Kids
140
- $20k
103
$20k-40k
104
$40k-60k
91
$60k-80k
109
$80k-100k
94
$100k-125k
92
$125k +
107
No College
72
College
101
Adv. Degree
128

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R.W. Knudsen Family Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.8x
Silk 8.9x
Horizon Organic 8.8x
Bolthouse Farms 6.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
406

Where is R.W. Knudsen Family Purchased?

channels
index
Club
18
Dollar
1
Drug
19
Food
128
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Horizon Organic 1.8x
Boars Head 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
90
Credit
118
Debit
89
Food Stamps
92

When is R.W. Knudsen Family Purchased?

day of week
Sun
16.8%
Mon
14.6%
Tue
13.7%
Wed
12.4%
Thu
12.9%
Fri
14.4%
Sat
15.2%
time of day
Morning
14.6%
Noon
16.9%
Afternoon
31.5%
Evening
28.9%
Late
8.0%

Get More R.W. Knudsen Family Data

Contact us for the latest R.W. Knudsen Family consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do R.W. Knudsen Family consumers switch to?

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Why do consumers stop buying R.W. Knudsen Family products?

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Which retailers do R.W. Knudsen Family shoppers prefer to shop at?

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What motivates consumers to try R.W. Knudsen Family products?

Research the R.W. Knudsen Family Target Market

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Who actually buys R.W. Knudsen Family? Do these consumers match the intended target market of R.W. Knudsen Family?

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What motivates the target market to buy R.W. Knudsen Family?

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What other target market should R.W. Knudsen Family look at?

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Which other brands have a similar target market?

About Our R.W. Knudsen Family Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.