Sabra Consumer Insights

Who buys Sabra?

A Sabra consumer is generally very high income, Caucasian, and older age. Sabra consumers are more likely to purchase Sabra during larger pantry stocking trips. Brands such as Nabisco Triscuit, Bertolli, and Nabisco Wheat Thins also tend to be purchased in the same trip. See sample consumer insights data below.

Sabra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sabra Consumer Demographics

demographic
index
Female
99
Male
110
<24
84
25-34
93
35-44
103
45-54
104
55-64
105
65+
100
African American
53
Asian
69
Caucasian
107
Hispanic
87
demographic
index
Has Kids
94
No Kids
113
- $20k
73
$20k-40k
73
$40k-60k
86
$60k-80k
95
$80k-100k
109
$100k-125k
127
$125k +
149
No College
59
College
101
Adv. Degree
144

Understand Sabra Consumer Behavior

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Sabra Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 6.1x
Bertolli 5.6x
Nabisco Wheat Thins 5.4x
Archer Farms 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
428

Where is Sabra Purchased?

channels
index
Beauty
18
Club
184
Dollar
0
Drug
23
Food
149
Gas & Convenience
16
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Dannon Oikos 1.4x
Boars Head 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
77
Credit
118
Debit
101
Food Stamps
61

When is Sabra Purchased?

day of week
Sun
19.0%
Mon
13.6%
Tue
12.2%
Wed
11.8%
Thu
11.5%
Fri
14.3%
Sat
17.6%
time of day
Morning
13.7%
Noon
17.9%
Afternoon
35.4%
Evening
28.0%
Late
5.1%

About Our Sabra Consumer Insights

How do we know who buys Sabra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sabra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.