Sabritones Consumer Insights

Who buys Sabritones?

A Sabritones consumer is generally very low income, Hispanic, and adolescent age. Sabritones consumers are more likely to purchase Sabritones during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Sabritones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sabritones Consumer Demographics

demographic
index
Female
95
Male
149
<24
274
25-34
139
35-44
99
45-54
60
55-64
42
65+
14
African American
61
Asian
74
Caucasian
29
Hispanic
761
demographic
index
Has Kids
114
No Kids
68
- $20k
189
$20k-40k
174
$40k-60k
102
$60k-80k
86
$80k-100k
56
$100k-125k
61
$125k +
45
No College
171
College
96
Adv. Degree
37

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Sabritones Basket Affinity & Size

brand
basket affinity
Cheetos 13.8x
Ruffles 12.5x
Minute Maid 9.9x
Fritos 8.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
220

Where is Sabritones Purchased?

channels
index
Club
4
Dollar
680
Drug
116
Food
152
Gas & Convenience
667
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.1x
Fresh Selections 2.0x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
156
Credit
57
Debit
103
Food Stamps
186

When is Sabritones Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
12.7%
Wed
12.2%
Thu
11.6%
Fri
16.0%
Sat
18.6%
time of day
Morning
11.0%
Noon
14.6%
Afternoon
31.5%
Evening
32.9%
Late
9.9%

About Our Sabritones Consumer Insights

How do we know who buys Sabritones? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sabritones consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.