Sabritones Consumer Insights

Who buys Sabritones?

A Sabritones consumer is generally very low income, Hispanic, and adolescent age. Sabritones consumers are more likely to purchase Sabritones during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Sabritones Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sabritones Consumer Demographics

demographic
index
Female
95
Male
149
<24
274
25-34
139
35-44
99
45-54
60
55-64
42
65+
14
African American
61
Asian
74
Caucasian
29
Hispanic
761
demographic
index
Has Kids
114
No Kids
68
- $20k
189
$20k-40k
174
$40k-60k
102
$60k-80k
86
$80k-100k
56
$100k-125k
61
$125k +
45
No College
171
College
96
Adv. Degree
37

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Sabritones Basket Affinity & Size

brand
basket affinity
Cheetos 13.8x
Ruffles 12.5x
Minute Maid 9.9x
Fritos 8.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
220

Where is Sabritones Purchased?

channels
index
Club
4
Dollar
680
Drug
116
Food
152
Gas & Convenience
667
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.1x
Fresh Selections 2.0x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
156
Credit
57
Debit
103
Food Stamps
186

When is Sabritones Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
12.7%
Wed
12.2%
Thu
11.6%
Fri
16.0%
Sat
18.6%
time of day
Morning
11.0%
Noon
14.6%
Afternoon
31.5%
Evening
32.9%
Late
9.9%

Get More Sabritones Data

Contact us for the latest Sabritones consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sabritones consumers switch to?

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Why do consumers stop buying Sabritones products?

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Which retailers do Sabritones shoppers prefer to shop at?

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What motivates consumers to try Sabritones products?

Research the Sabritones Target Market

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Who actually buys Sabritones? Do these consumers match the intended target market of Sabritones?

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What motivates the target market to buy Sabritones?

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What other target market should Sabritones look at?

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Which other brands have a similar target market?

About Our Sabritones Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.