Sabritones Consumer Insights

Who buys Sabritones?

A Sabritones consumer is generally very low income, Hispanic, and adolescent age. Sabritones consumers are more likely to purchase Sabritones during larger pantry stocking trips. Brands such as Cheetos, Ruffles, and Minute Maid also tend to be purchased in the same trip. Sample consumer insights data below.

Sabritones Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
8.2%
Total Basket $ (median)
$24.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sabritones Consumer Demographics

demographic
index
Female
95
Male
149
<24
274
25-34
139
35-44
99
45-54
60
55-64
42
65+
14
African American
61
Asian
74
Caucasian
29
Hispanic
761
demographic
index
Has Kids
114
No Kids
68
- $20k
189
$20k-40k
174
$40k-60k
102
$60k-80k
86
$80k-100k
56
$100k-125k
61
$125k +
45
No College
171
College
96
Adv. Degree
37

Understand Sabritones Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sabritones Basket Affinity & Size

brand
basket affinity
Cheetos 13.8x
Ruffles 12.5x
Minute Maid 9.9x
Fritos 8.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
220

Where is Sabritones Purchased?

channels
index
Club
4
Dollar
680
Drug
116
Food
152
Gas & Convenience
667
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.1x
Fresh Selections 2.0x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
156
Credit
57
Debit
103
Food Stamps
186

When is Sabritones Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
12.7%
Wed
12.2%
Thu
11.6%
Fri
16.0%
Sat
18.6%
time of day
Morning
11.0%
Noon
14.6%
Afternoon
31.5%
Evening
32.9%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Sabritones consumers purchase?

check mark

Why do Sabritones consumers try new brands?

check mark

Where do Sabritones consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sabritones Target Market

Arrow and target

Who actually buys Sabritones? Do these consumers match the intended target market of Sabritones?

Thought bubble

What motivates the target market to purchase Sabritones?

magnifying glass

What other target market should Sabritones look at?

venn diagram

Which other brands have a similar target market?

About Our Sabritones Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.