Safeguard Consumer Insights

Who buys Safeguard?

A Safeguard consumer is generally lower income, African American, and senior age. Safeguard consumers are more likely to purchase Safeguard during larger pantry stocking trips. Brands such as Secret, Crest, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Safeguard Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.47
% of Basket $ (median)
7.6%
Total Basket $ (median)
$58.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Safeguard Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
77
35-44
83
45-54
119
55-64
186
65+
193
African American
272
Asian
181
Caucasian
81
Hispanic
114
demographic
index
Has Kids
83
No Kids
139
- $20k
117
$20k-40k
134
$40k-60k
91
$60k-80k
113
$80k-100k
79
$100k-125k
93
$125k +
68
No College
115
College
98
Adv. Degree
92

Understand Safeguard Consumer Behavior

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Safeguard Basket Affinity & Size

brand
basket affinity
Secret 7.2x
Crest 6.9x
Softsoap 6.6x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
355

Where is Safeguard Purchased?

channels
index
Club
9
Dollar
298
Drug
85
Food
76
Gas & Convenience
9
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
General Mills Fiber One 1.6x
Post Honey Bunches Of Oats 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
116
Credit
99
Debit
101
Food Stamps
55

When is Safeguard Purchased?

day of week
Sun
17.4%
Mon
11.7%
Tue
12.2%
Wed
14.3%
Thu
11.3%
Fri
14.5%
Sat
18.5%
time of day
Morning
15.9%
Noon
14.8%
Afternoon
33.7%
Evening
27.0%
Late
8.6%

About Our Safeguard Consumer Insights

How do we know who buys Safeguard? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Safeguard consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.