Safeguard Consumer Insights

Who buys Safeguard?

A Safeguard consumer is generally lower income, African American, and senior age. Safeguard consumers are more likely to purchase Safeguard during larger pantry stocking trips. Brands such as Secret, Crest, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Safeguard Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.47
% of Basket $ (median)
7.6%
Total Basket $ (median)
$58.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Safeguard Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
77
35-44
83
45-54
119
55-64
186
65+
193
African American
272
Asian
181
Caucasian
81
Hispanic
114
demographic
index
Has Kids
83
No Kids
139
- $20k
117
$20k-40k
134
$40k-60k
91
$60k-80k
113
$80k-100k
79
$100k-125k
93
$125k +
68
No College
115
College
98
Adv. Degree
92

Understand Safeguard Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Safeguard Basket Affinity & Size

brand
basket affinity
Secret 7.2x
Crest 6.9x
Softsoap 6.6x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
355

Where is Safeguard Purchased?

channels
index
Club
9
Dollar
298
Drug
85
Food
76
Gas & Convenience
9
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
General Mills Fiber One 1.6x
Post Honey Bunches Of Oats 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
116
Credit
99
Debit
101
Food Stamps
55

When is Safeguard Purchased?

day of week
Sun
17.4%
Mon
11.7%
Tue
12.2%
Wed
14.3%
Thu
11.3%
Fri
14.5%
Sat
18.5%
time of day
Morning
15.9%
Noon
14.8%
Afternoon
33.7%
Evening
27.0%
Late
8.6%

Get More Safeguard Data

Contact us for the latest Safeguard consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Safeguard consumers switch to?

Stop sign

Why do consumers stop buying Safeguard products?

Store front

Which retailers do Safeguard shoppers prefer to shop at?

Sale sign

What motivates consumers to try Safeguard products?

Research the Safeguard Target Market

Arrow and target

Who actually buys Safeguard? Do these consumers match the intended target market of Safeguard?

Thought bubble

What motivates the target market to buy Safeguard?

Magnifying glass

What other target market should Safeguard look at?

Venn diagram

Which other brands have a similar target market?

About Our Safeguard Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.