Safeguard Consumer Insights

Who buys Safeguard? Safeguard consumers are generally lower income, African American, and senior age. Safeguard consumers are more likely to purchase Safeguard during larger pantry stocking trips. Brands such as Secret, Crest, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Safeguard Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.47
% of Basket $ (median)
7.6%
Total Basket $ (median)
$58.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Safeguard Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
77
35-44
83
45-54
119
55-64
186
65+
193
African American
272
Asian
181
Caucasian
81
Hispanic
114
demographic
index
Has Kids
83
No Kids
139
- $20k
117
$20k-40k
134
$40k-60k
91
$60k-80k
113
$80k-100k
79
$100k-125k
93
$125k +
68
No College
115
College
98
Adv. Degree
92

Understand Safeguard Consumer Behavior

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Safeguard Basket Affinity & Size

brand
basket affinity
Secret 7.2x
Crest 6.9x
Softsoap 6.6x
Suave 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
355

Where is Safeguard Purchased?

channels
index
Club
9
Dollar
298
Drug
85
Food
76
Gas & Convenience
9
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
General Mills Fiber One 1.6x
Post Honey Bunches Of Oats 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
116
Credit
99
Debit
101
Food Stamps
55

When is Safeguard Purchased?

day of week
Sun
17.4%
Mon
11.7%
Tue
12.2%
Wed
14.3%
Thu
11.3%
Fri
14.5%
Sat
18.5%
time of day
Morning
15.9%
Noon
14.8%
Afternoon
33.7%
Evening
27.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Safeguard consumers purchase?

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Why do Safeguard consumers try new brands?

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Where do Safeguard consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Safeguard Target Market

Arrow and target

Who actually buys Safeguard? Do these consumers match the intended target market of Safeguard?

Thought bubble

What motivates the target market to purchase Safeguard?

magnifying glass

What other target market should Safeguard look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us