Safety 1st Consumer Insights

Who buys Safety 1st?

A Safety 1st consumer is generally lower income, Asian, and young adult age. Safety 1st consumers are more likely to purchase Safety 1st during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Safety 1st Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
8.7%
Total Basket $ (median)
$46.10

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Safety 1st Consumer Demographics

demographic
index
Female
101
Male
92
<24
136
25-34
185
35-44
79
45-54
48
55-64
55
65+
56
African American
78
Asian
125
Caucasian
96
Hispanic
113
demographic
index
Has Kids
111
No Kids
75
- $20k
105
$20k-40k
117
$40k-60k
114
$60k-80k
97
$80k-100k
110
$100k-125k
76
$125k +
68
No College
97
College
102
Adv. Degree
92

Understand Safety 1st Consumer Behavior

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Safety 1st Basket Affinity & Size

brand
basket affinity
Gerber 36.4x
Gerber Graduates 26.2x
Huggies 12.4x
Crayola 6.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
235

Where is Safety 1st Purchased?

channels
index
Club
118
Drug
5
Food
1
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.0x
Gerber 2.1x
Huggies 1.9x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
75
Credit
85
Debit
131
Food Stamps
63

When is Safety 1st Purchased?

day of week
Sun
14.8%
Mon
12.7%
Tue
11.4%
Wed
12.0%
Thu
11.4%
Fri
16.3%
Sat
21.5%
time of day
Morning
11.1%
Noon
17.7%
Afternoon
38.3%
Evening
27.1%
Late
5.9%

About Our Safety 1st Consumer Insights

How do we know who buys Safety 1st? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Safety 1st consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.