Safety 1st Consumer Insights

Who buys Safety 1st?

A Safety 1st consumer is generally lower income, Asian, and young adult age. Safety 1st consumers are more likely to purchase Safety 1st during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Safety 1st Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
8.7%
Total Basket $ (median)
$46.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Safety 1st Consumer Demographics

demographic
index
Female
101
Male
92
<24
136
25-34
185
35-44
79
45-54
48
55-64
55
65+
56
African American
78
Asian
125
Caucasian
96
Hispanic
113
demographic
index
Has Kids
111
No Kids
75
- $20k
105
$20k-40k
117
$40k-60k
114
$60k-80k
97
$80k-100k
110
$100k-125k
76
$125k +
68
No College
97
College
102
Adv. Degree
92

Understand Safety 1st Consumer Behavior

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Safety 1st Basket Affinity & Size

brand
basket affinity
Gerber 36.4x
Gerber Graduates 26.2x
Huggies 12.4x
Crayola 6.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
235

Where is Safety 1st Purchased?

channels
index
Club
118
Drug
5
Food
1
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.0x
Gerber 2.1x
Huggies 1.9x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
75
Credit
85
Debit
131
Food Stamps
63

When is Safety 1st Purchased?

day of week
Sun
14.8%
Mon
12.7%
Tue
11.4%
Wed
12.0%
Thu
11.4%
Fri
16.3%
Sat
21.5%
time of day
Morning
11.1%
Noon
17.7%
Afternoon
38.3%
Evening
27.1%
Late
5.9%

Get More Safety 1st Data

Better understand Safety 1st consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Safety 1st consumers switch to?

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Why do consumers stop buying Safety 1st products?

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Which retailers do Safety 1st shoppers prefer to shop at?

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What motivates consumers to try Safety 1st products?

Research the Safety 1st Target Market

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Who actually buys Safety 1st? Do these consumers match the intended target market of Safety 1st?

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What motivates the target market to buy Safety 1st?

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What other target market should Safety 1st look at?

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Which other brands have a similar target market?

About Our Safety 1st Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.