Salada Consumer Insights

Who buys Salada? A Salada consumer is generally very high income, Caucasian, and older age. Salada consumers are more likely to purchase Salada during larger pantry stocking trips. Brands such as Maxwell House, Nabisco Triscuit, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Salada Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Salada Consumer Demographics

demographic
index
Female
97
Male
128
<24
69
25-34
90
35-44
86
45-54
117
55-64
162
65+
127
African American
95
Asian
50
Caucasian
110
Hispanic
74
demographic
index
Has Kids
87
No Kids
129
- $20k
125
$20k-40k
100
$40k-60k
86
$60k-80k
98
$80k-100k
102
$100k-125k
79
$125k +
128
No College
100
College
95
Adv. Degree
125

Understand Salada Consumer Behavior

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Salada Basket Affinity & Size

brand
basket affinity
Maxwell House 6.7x
Nabisco Triscuit 6.3x
Perdue 6.1x
Birds Eye 6.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
417

Where is Salada Purchased?

channels
index
Dollar
24
Drug
20
Food
209
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 1.9x
Goya 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
115
Credit
108
Debit
91
Food Stamps
72

When is Salada Purchased?

day of week
Sun
14.3%
Mon
14.2%
Tue
13.7%
Wed
12.6%
Thu
13.6%
Fri
16.1%
Sat
15.4%
time of day
Morning
13.0%
Noon
19.7%
Afternoon
36.2%
Evening
26.6%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Salada consumers purchase?

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Why do Salada consumers try new brands?

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Where do Salada consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Salada Target Market

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Who actually buys Salada? Do these consumers match the intended target market of Salada?

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What motivates the target market to purchase Salada?

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What other target market should Salada look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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