Salada Consumer Insights

Who buys Salada?

A Salada consumer is generally very high income, Caucasian, and older age. Salada consumers are more likely to purchase Salada during larger pantry stocking trips. Brands such as Maxwell House, Nabisco Triscuit, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Salada Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Salada Consumer Demographics

demographic
index
Female
97
Male
128
<24
69
25-34
90
35-44
86
45-54
117
55-64
162
65+
127
African American
95
Asian
50
Caucasian
110
Hispanic
74
demographic
index
Has Kids
87
No Kids
129
- $20k
125
$20k-40k
100
$40k-60k
86
$60k-80k
98
$80k-100k
102
$100k-125k
79
$125k +
128
No College
100
College
95
Adv. Degree
125

Understand Salada Consumer Behavior

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Salada Basket Affinity & Size

brand
basket affinity
Maxwell House 6.7x
Nabisco Triscuit 6.3x
Perdue 6.1x
Birds Eye 6.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
417

Where is Salada Purchased?

channels
index
Dollar
24
Drug
20
Food
209
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 1.9x
Goya 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
115
Credit
108
Debit
91
Food Stamps
72

When is Salada Purchased?

day of week
Sun
14.3%
Mon
14.2%
Tue
13.7%
Wed
12.6%
Thu
13.6%
Fri
16.1%
Sat
15.4%
time of day
Morning
13.0%
Noon
19.7%
Afternoon
36.2%
Evening
26.6%
Late
4.4%

About Our Salada Consumer Insights

How do we know who buys Salada? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Salada consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.