Salix Consumer Insights

Who buys Salix?

A Salix consumer is generally median income, Caucasian, and older age. Salix consumers are more likely to purchase Salix during larger pantry stocking trips. Brands such as Lysol, Farmers Market, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Salix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
9.1%
Total Basket $ (median)
$65.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Salix Consumer Demographics

demographic
index
Female
102
Male
85
<24
138
25-34
73
35-44
81
45-54
131
55-64
172
65+
151
African American
29
Asian
48
Caucasian
115
Hispanic
51
demographic
index
Has Kids
80
No Kids
144
- $20k
89
$20k-40k
101
$40k-60k
104
$60k-80k
122
$80k-100k
88
$100k-125k
94
$125k +
85
No College
132
College
94
Adv. Degree
90

Understand Salix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Salix Basket Affinity & Size

brand
basket affinity
Lysol 6.4x
Farmers Market 6.3x
Kraft Singles 5.6x
Febreze 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
366

Where is Salix Purchased?

channels
index
Dollar
285
Drug
6
Food
4
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.8x
Sunbeam 1.6x
Sunny Meadow 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
117
Food Stamps
28

When is Salix Purchased?

day of week
Sun
18.2%
Mon
11.0%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.8%
Sat
19.5%
time of day
Morning
19.1%
Noon
16.0%
Afternoon
32.9%
Evening
24.7%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Salix consumers purchase?

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Why do Salix consumers try new brands?

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Where do Salix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Salix Target Market

Arrow and target

Who actually buys Salix? Do these consumers match the intended target market of Salix?

Thought bubble

What motivates the target market to purchase Salix?

magnifying glass

What other target market should Salix look at?

venn diagram

Which other brands have a similar target market?

About Our Salix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.