Salix Consumer Insights

Who buys Salix?

A Salix consumer is generally median income, Caucasian, and older age. Salix consumers are more likely to purchase Salix during larger pantry stocking trips. Brands such as Lysol, Farmers Market, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Salix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
9.1%
Total Basket $ (median)
$65.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Salix Consumer Demographics

demographic
index
Female
102
Male
85
<24
138
25-34
73
35-44
81
45-54
131
55-64
172
65+
151
African American
29
Asian
48
Caucasian
115
Hispanic
51
demographic
index
Has Kids
80
No Kids
144
- $20k
89
$20k-40k
101
$40k-60k
104
$60k-80k
122
$80k-100k
88
$100k-125k
94
$125k +
85
No College
132
College
94
Adv. Degree
90

Understand Salix Consumer Behavior

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Salix Basket Affinity & Size

brand
basket affinity
Lysol 6.4x
Farmers Market 6.3x
Kraft Singles 5.6x
Febreze 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
366

Where is Salix Purchased?

channels
index
Dollar
285
Drug
6
Food
4
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.8x
Sunbeam 1.6x
Sunny Meadow 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
117
Food Stamps
28

When is Salix Purchased?

day of week
Sun
18.2%
Mon
11.0%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.8%
Sat
19.5%
time of day
Morning
19.1%
Noon
16.0%
Afternoon
32.9%
Evening
24.7%
Late
7.3%

About Our Salix Consumer Insights

How do we know who buys Salix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Salix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.