Sally Hansen Consumer Insights

Who buys Sally Hansen?

A Sally Hansen consumer is generally very low income, Hispanic, and adolescent age. Sally Hansen consumers are more likely to purchase Sally Hansen during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Sally Hansen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
11.4%
Total Basket $ (median)
$39.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Hansen Consumer Demographics

demographic
index
Female
104
Male
66
<24
155
25-34
106
35-44
95
45-54
96
55-64
97
65+
98
African American
116
Asian
104
Caucasian
96
Hispanic
120
demographic
index
Has Kids
92
No Kids
118
- $20k
105
$20k-40k
103
$40k-60k
99
$60k-80k
98
$80k-100k
98
$100k-125k
99
$125k +
101
No College
91
College
102
Adv. Degree
101

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Sally Hansen Basket Affinity & Size

brand
basket affinity
CoverGirl 14.6x
Neutrogena 12.1x
Oral-B 6.9x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
229

Where is Sally Hansen Purchased?

channels
index
Beauty
1421
Club
0
Dollar
51
Drug
481
Food
13
Gas & Convenience
0
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Olay 1.4x
Listerine 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
105
Food Stamps
27

When is Sally Hansen Purchased?

day of week
Sun
15.4%
Mon
12.5%
Tue
12.8%
Wed
13.1%
Thu
13.3%
Fri
15.5%
Sat
17.4%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
35.0%
Evening
27.7%
Late
7.4%

About Our Sally Hansen Consumer Insights

How do we know who buys Sally Hansen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sally Hansen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.