Sally Hansen B&D Consumer Insights

Who buys Sally Hansen B&D?

A Sally Hansen B&D consumer is generally very low income, Hispanic, and adolescent age. Sally Hansen B&D consumers are more likely to purchase Sally Hansen B&D during larger pantry stocking trips. Brands such as Secret, Oral-B, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Sally Hansen B&D Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.69
% of Basket $ (median)
12.3%
Total Basket $ (median)
$46.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Hansen B&D Consumer Demographics

demographic
index
Female
102
Male
85
<24
183
25-34
117
35-44
95
45-54
92
55-64
70
65+
53
African American
61
Asian
111
Caucasian
93
Hispanic
167
demographic
index
Has Kids
94
No Kids
113
- $20k
112
$20k-40k
111
$40k-60k
102
$60k-80k
94
$80k-100k
92
$100k-125k
102
$125k +
90
No College
86
College
104
Adv. Degree
99

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Sally Hansen B&D Basket Affinity & Size

brand
basket affinity
Secret 10.9x
Oral-B 9.8x
CoverGirl 9.4x
Neutrogena 8.6x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
248

Where is Sally Hansen B&D Purchased?

channels
index
Beauty
750
Dollar
9
Drug
269
Food
1
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
CoverGirl 1.4x
Neutrogena 1.4x
Puffs 1.4x

How Did They Pay?

method
index
Cash
99
Credit
94
Debit
116
Food Stamps
36

When is Sally Hansen B&D Purchased?

day of week
Sun
16.7%
Mon
12.7%
Tue
13.6%
Wed
12.0%
Thu
12.9%
Fri
15.4%
Sat
16.8%
time of day
Morning
13.1%
Noon
16.7%
Afternoon
34.2%
Evening
28.6%
Late
7.4%

Get More Sally Hansen B&D Data

Contact us for the latest Sally Hansen B&D consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sally Hansen B&D consumers switch to?

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Why do consumers stop buying Sally Hansen B&D products?

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Which retailers do Sally Hansen B&D shoppers prefer to shop at?

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What motivates consumers to try Sally Hansen B&D products?

Research the Sally Hansen B&D Target Market

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Who actually buys Sally Hansen B&D? Do these consumers match the intended target market of Sally Hansen B&D?

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What motivates the target market to buy Sally Hansen B&D?

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What other target market should Sally Hansen B&D look at?

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Which other brands have a similar target market?

About Our Sally Hansen B&D Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.