Sally Hansen B&D Consumer Insights

Who buys Sally Hansen B&D? A Sally Hansen B&D consumer is generally very low income, Hispanic, and adolescent age. Sally Hansen B&D consumers are more likely to purchase Sally Hansen B&D during larger pantry stocking trips. Brands such as Secret, Oral-B, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen B&D Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.69
% of Basket $ (median)
12.3%
Total Basket $ (median)
$46.15

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  • Attitudinal surveys
  • Recent demographic data

Sally Hansen B&D Consumer Demographics

demographic
index
Female
102
Male
85
<24
183
25-34
117
35-44
95
45-54
92
55-64
70
65+
53
African American
61
Asian
111
Caucasian
93
Hispanic
167
demographic
index
Has Kids
94
No Kids
113
- $20k
112
$20k-40k
111
$40k-60k
102
$60k-80k
94
$80k-100k
92
$100k-125k
102
$125k +
90
No College
86
College
104
Adv. Degree
99

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Sally Hansen B&D Basket Affinity & Size

brand
basket affinity
Secret 10.9x
Oral-B 9.8x
CoverGirl 9.4x
Neutrogena 8.6x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
248

Where is Sally Hansen B&D Purchased?

channels
index
Beauty
750
Dollar
9
Drug
269
Food
1
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
CoverGirl 1.4x
Neutrogena 1.4x
Puffs 1.4x

How Did They Pay?

method
index
Cash
99
Credit
94
Debit
116
Food Stamps
36

When is Sally Hansen B&D Purchased?

day of week
Sun
16.7%
Mon
12.7%
Tue
13.6%
Wed
12.0%
Thu
12.9%
Fri
15.4%
Sat
16.8%
time of day
Morning
13.1%
Noon
16.7%
Afternoon
34.2%
Evening
28.6%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen B&D consumers purchase?

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Why do Sally Hansen B&D consumers try new brands?

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Where do Sally Hansen B&D consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen B&D Target Market

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Who actually buys Sally Hansen B&D? Do these consumers match the intended target market of Sally Hansen B&D?

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What motivates the target market to purchase Sally Hansen B&D?

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What other target market should Sally Hansen B&D look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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