Sally Hansen Complete Salon Consumer Insights

Who buys Sally Hansen Complete Salon?

A Sally Hansen Complete Salon consumer is generally higher income, Hispanic, and senior age. Sally Hansen Complete Salon consumers are more likely to purchase Sally Hansen Complete Salon during larger pantry stocking trips. Brands such as CoverGirl, Febreze, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen Complete Salon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.48
% of Basket $ (median)
12.4%
Total Basket $ (median)
$52.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Hansen Complete Salon Consumer Demographics

demographic
index
Female
103
Male
71
<24
144
25-34
89
35-44
94
45-54
101
55-64
115
65+
196
African American
97
Asian
88
Caucasian
101
Hispanic
102
demographic
index
Has Kids
90
No Kids
123
- $20k
80
$20k-40k
80
$40k-60k
95
$60k-80k
100
$80k-100k
103
$100k-125k
125
$125k +
121
No College
75
College
101
Adv. Degree
126

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Sally Hansen Complete Salon Basket Affinity & Size

brand
basket affinity
CoverGirl 10.8x
Febreze 9.6x
Secret 7.5x
TRESemme 7.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
238

Where is Sally Hansen Complete Salon Purchased?

channels
index
Beauty
1748
Drug
434
Food
3
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Neutrogena 1.5x
Gatorade G2 1.5x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
108
Credit
108
Debit
101
Food Stamps
11

When is Sally Hansen Complete Salon Purchased?

day of week
Sun
15.3%
Mon
13.5%
Tue
11.0%
Wed
12.7%
Thu
13.1%
Fri
18.3%
Sat
16.1%
time of day
Morning
13.4%
Noon
17.6%
Afternoon
36.3%
Evening
26.2%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen Complete Salon consumers purchase?

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Why do Sally Hansen Complete Salon consumers try new brands?

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Where do Sally Hansen Complete Salon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen Complete Salon Target Market

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Who actually buys Sally Hansen Complete Salon? Do these consumers match the intended target market of Sally Hansen Complete Salon?

Thought bubble

What motivates the target market to purchase Sally Hansen Complete Salon?

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What other target market should Sally Hansen Complete Salon look at?

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Which other brands have a similar target market?

About Our Sally Hansen Complete Salon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.