Sally Hansen Hard As Nails Consumer Insights

Who buys Sally Hansen Hard As Nails?

A Sally Hansen Hard As Nails consumer is generally very low income, African American, and adolescent age. Sally Hansen Hard As Nails consumers are more likely to purchase Sally Hansen Hard As Nails during larger pantry stocking trips. Brands such as CoverGirl, Softsoap, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Sally Hansen Hard As Nails Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.15
% of Basket $ (median)
6.3%
Total Basket $ (median)
$34.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Hansen Hard As Nails Consumer Demographics

demographic
index
Female
104
Male
61
<24
163
25-34
105
35-44
90
45-54
97
55-64
116
65+
92
African American
179
Asian
93
Caucasian
95
Hispanic
114
demographic
index
Has Kids
91
No Kids
119
- $20k
144
$20k-40k
116
$40k-60k
120
$60k-80k
95
$80k-100k
82
$100k-125k
76
$125k +
68
No College
117
College
100
Adv. Degree
82

Understand Sally Hansen Hard As Nails Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sally Hansen Hard As Nails Basket Affinity & Size

brand
basket affinity
CoverGirl 11.2x
Softsoap 7.3x
Neutrogena 6.5x
Huggies 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
267

Where is Sally Hansen Hard As Nails Purchased?

channels
index
Beauty
205
Dollar
313
Drug
197
Food
2
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.6x
Sunbeam 1.5x
Farmers Market 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
107
Food Stamps
62

When is Sally Hansen Hard As Nails Purchased?

day of week
Sun
14.2%
Mon
12.8%
Tue
12.8%
Wed
12.3%
Thu
12.7%
Fri
15.7%
Sat
19.5%
time of day
Morning
14.7%
Noon
14.7%
Afternoon
37.1%
Evening
25.0%
Late
8.6%

About Our Sally Hansen Hard As Nails Consumer Insights

How do we know who buys Sally Hansen Hard As Nails? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sally Hansen Hard As Nails consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.