Sally Hansen Hard As Nails Consumer Insights

Who buys Sally Hansen Hard As Nails?

A Sally Hansen Hard As Nails consumer is generally very low income, African American, and adolescent age. Sally Hansen Hard As Nails consumers are more likely to purchase Sally Hansen Hard As Nails during larger pantry stocking trips. Brands such as CoverGirl, Softsoap, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen Hard As Nails Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.15
% of Basket $ (median)
6.3%
Total Basket $ (median)
$34.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Hansen Hard As Nails Consumer Demographics

demographic
index
Female
104
Male
61
<24
163
25-34
105
35-44
90
45-54
97
55-64
116
65+
92
African American
179
Asian
93
Caucasian
95
Hispanic
114
demographic
index
Has Kids
91
No Kids
119
- $20k
144
$20k-40k
116
$40k-60k
120
$60k-80k
95
$80k-100k
82
$100k-125k
76
$125k +
68
No College
117
College
100
Adv. Degree
82

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Sally Hansen Hard As Nails Basket Affinity & Size

brand
basket affinity
CoverGirl 11.2x
Softsoap 7.3x
Neutrogena 6.5x
Huggies 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
267

Where is Sally Hansen Hard As Nails Purchased?

channels
index
Beauty
205
Dollar
313
Drug
197
Food
2
Mass
175
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.6x
Sunbeam 1.5x
Farmers Market 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
111
Credit
91
Debit
107
Food Stamps
62

When is Sally Hansen Hard As Nails Purchased?

day of week
Sun
14.2%
Mon
12.8%
Tue
12.8%
Wed
12.3%
Thu
12.7%
Fri
15.7%
Sat
19.5%
time of day
Morning
14.7%
Noon
14.7%
Afternoon
37.1%
Evening
25.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen Hard As Nails consumers purchase?

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Why do Sally Hansen Hard As Nails consumers try new brands?

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Where do Sally Hansen Hard As Nails consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen Hard As Nails Target Market

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Who actually buys Sally Hansen Hard As Nails? Do these consumers match the intended target market of Sally Hansen Hard As Nails?

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What motivates the target market to purchase Sally Hansen Hard As Nails?

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What other target market should Sally Hansen Hard As Nails look at?

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Which other brands have a similar target market?

About Our Sally Hansen Hard As Nails Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.