Sally Hansen Insta Dri Consumer Insights

Who buys Sally Hansen Insta Dri? A Sally Hansen Insta Dri consumer is generally median income, Hispanic, and adolescent age. Sally Hansen Insta Dri consumers are more likely to purchase Sally Hansen Insta Dri during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen Insta Dri Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.91

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Hansen Insta Dri Consumer Demographics

demographic
index
Female
103
Male
68
<24
157
25-34
102
35-44
99
45-54
93
55-64
99
65+
92
African American
103
Asian
106
Caucasian
97
Hispanic
106
demographic
index
Has Kids
95
No Kids
111
- $20k
86
$20k-40k
98
$40k-60k
101
$60k-80k
106
$80k-100k
104
$100k-125k
101
$125k +
97
No College
87
College
103
Adv. Degree
102

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Sally Hansen Insta Dri Basket Affinity & Size

brand
basket affinity
CoverGirl 17.3x
Neutrogena 11.5x
Secret 8.0x
Oral-B 7.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
252

Where is Sally Hansen Insta Dri Purchased?

channels
index
Beauty
968
Dollar
1
Drug
479
Food
3
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Archer Farms 1.3x
King's Hawaiian 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
104
Food Stamps
21

When is Sally Hansen Insta Dri Purchased?

day of week
Sun
16.5%
Mon
11.3%
Tue
12.6%
Wed
13.6%
Thu
13.7%
Fri
15.4%
Sat
17.0%
time of day
Morning
13.8%
Noon
16.4%
Afternoon
34.4%
Evening
26.5%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen Insta Dri consumers purchase?

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Why do Sally Hansen Insta Dri consumers try new brands?

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Where do Sally Hansen Insta Dri consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen Insta Dri Target Market

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Who actually buys Sally Hansen Insta Dri? Do these consumers match the intended target market of Sally Hansen Insta Dri?

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What motivates the target market to purchase Sally Hansen Insta Dri?

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What other target market should Sally Hansen Insta Dri look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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