Sally Hansen Insta Dri Consumer Insights

Who buys Sally Hansen Insta Dri?

A Sally Hansen Insta Dri consumer is generally median income, Hispanic, and adolescent age. Sally Hansen Insta Dri consumers are more likely to purchase Sally Hansen Insta Dri during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Sally Hansen Insta Dri Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Hansen Insta Dri Consumer Demographics

demographic
index
Female
103
Male
68
<24
157
25-34
102
35-44
99
45-54
93
55-64
99
65+
92
African American
103
Asian
106
Caucasian
97
Hispanic
106
demographic
index
Has Kids
95
No Kids
111
- $20k
86
$20k-40k
98
$40k-60k
101
$60k-80k
106
$80k-100k
104
$100k-125k
101
$125k +
97
No College
87
College
103
Adv. Degree
102

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Sally Hansen Insta Dri Basket Affinity & Size

brand
basket affinity
CoverGirl 17.3x
Neutrogena 11.5x
Secret 8.0x
Oral-B 7.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
252

Where is Sally Hansen Insta Dri Purchased?

channels
index
Beauty
968
Dollar
1
Drug
479
Food
3
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Archer Farms 1.3x
King's Hawaiian 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
104
Food Stamps
21

When is Sally Hansen Insta Dri Purchased?

day of week
Sun
16.5%
Mon
11.3%
Tue
12.6%
Wed
13.6%
Thu
13.7%
Fri
15.4%
Sat
17.0%
time of day
Morning
13.8%
Noon
16.4%
Afternoon
34.4%
Evening
26.5%
Late
8.9%

Get More Sally Hansen Insta Dri Data

Contact us for the latest Sally Hansen Insta Dri consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sally Hansen Insta Dri consumers switch to?

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Why do consumers stop buying Sally Hansen Insta Dri products?

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Which retailers do Sally Hansen Insta Dri shoppers prefer to shop at?

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What motivates consumers to try Sally Hansen Insta Dri products?

Research the Sally Hansen Insta Dri Target Market

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Who actually buys Sally Hansen Insta Dri? Do these consumers match the intended target market of Sally Hansen Insta Dri?

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What motivates the target market to purchase Sally Hansen Insta Dri?

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What other target market should Sally Hansen Insta Dri look at?

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Which other brands have a similar target market?

About Our Sally Hansen Insta Dri Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.