Sally Hansen Miracle Gel Consumer Insights

Who buys Sally Hansen Miracle Gel? A Sally Hansen Miracle Gel consumer is generally very high income, African American, and adolescent age. Sally Hansen Miracle Gel consumers are more likely to purchase Sally Hansen Miracle Gel during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen Miracle Gel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
23.2%
Total Basket $ (median)
$43.01

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Hansen Miracle Gel Consumer Demographics

demographic
index
Female
105
Male
52
<24
129
25-34
97
35-44
93
45-54
105
55-64
117
65+
113
African American
132
Asian
82
Caucasian
99
Hispanic
106
demographic
index
Has Kids
90
No Kids
123
- $20k
85
$20k-40k
97
$40k-60k
91
$60k-80k
101
$80k-100k
107
$100k-125k
104
$125k +
115
No College
92
College
102
Adv. Degree
101

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Sally Hansen Miracle Gel Basket Affinity & Size

brand
basket affinity
CoverGirl 15.1x
Neutrogena 10.0x
Secret 7.9x
Olay 7.3x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
204

Where is Sally Hansen Miracle Gel Purchased?

channels
index
Beauty
2112
Drug
593
Food
2
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.3x
Neutrogena 1.3x
Totino's Pizza Rolls 1.3x
Coca-Cola Zero 1.3x

How Did They Pay?

method
index
Cash
103
Credit
105
Debit
105
Food Stamps
19

When is Sally Hansen Miracle Gel Purchased?

day of week
Sun
15.2%
Mon
12.1%
Tue
12.8%
Wed
12.1%
Thu
13.2%
Fri
16.2%
Sat
18.4%
time of day
Morning
13.6%
Noon
16.2%
Afternoon
35.7%
Evening
27.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen Miracle Gel consumers purchase?

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Why do Sally Hansen Miracle Gel consumers try new brands?

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Where do Sally Hansen Miracle Gel consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen Miracle Gel Target Market

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Who actually buys Sally Hansen Miracle Gel? Do these consumers match the intended target market of Sally Hansen Miracle Gel?

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What motivates the target market to purchase Sally Hansen Miracle Gel?

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What other target market should Sally Hansen Miracle Gel look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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