Sally Hansen Xtreme Wear Consumer Insights

Who buys Sally Hansen Xtreme Wear?

A Sally Hansen Xtreme Wear consumer is generally very low income, Asian, and adolescent age. Sally Hansen Xtreme Wear consumers are more likely to purchase Sally Hansen Xtreme Wear during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Sally Hansen Xtreme Wear Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
9.1%
Total Basket $ (median)
$27.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sally Hansen Xtreme Wear Consumer Demographics

demographic
index
Female
105
Male
54
<24
164
25-34
119
35-44
98
45-54
85
55-64
71
65+
63
African American
145
Asian
147
Caucasian
90
Hispanic
120
demographic
index
Has Kids
100
No Kids
100
- $20k
128
$20k-40k
113
$40k-60k
109
$60k-80k
94
$80k-100k
92
$100k-125k
86
$125k +
81
No College
99
College
103
Adv. Degree
85

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Sally Hansen Xtreme Wear Basket Affinity & Size

brand
basket affinity
CoverGirl 16.9x
Neutrogena 16.8x
Listerine 8.0x
Secret 8.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
207

Where is Sally Hansen Xtreme Wear Purchased?

channels
index
Beauty
785
Dollar
199
Drug
618
Food
5
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Dannon Danimals 1.5x
Gold Peak 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
121
Credit
90
Debit
103
Food Stamps
22

When is Sally Hansen Xtreme Wear Purchased?

day of week
Sun
16.9%
Mon
12.2%
Tue
12.2%
Wed
13.1%
Thu
13.9%
Fri
15.0%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.2%
Afternoon
33.4%
Evening
28.7%
Late
8.4%

About Our Sally Hansen Xtreme Wear Consumer Insights

How do we know who buys Sally Hansen Xtreme Wear? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sally Hansen Xtreme Wear consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.