Salonpas Consumer Insights

Who buys Salonpas?

A Salonpas consumer is generally very low income, Asian, and adolescent age. Salonpas consumers are more likely to purchase Salonpas during larger pantry stocking trips. Brands such as Febreze, Olay, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Salonpas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.98
% of Basket $ (median)
14.3%
Total Basket $ (median)
$41.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Salonpas Consumer Demographics

demographic
index
Female
96
Male
139
<24
171
25-34
96
35-44
86
45-54
112
55-64
104
65+
159
African American
74
Asian
499
Caucasian
59
Hispanic
114
demographic
index
Has Kids
81
No Kids
143
- $20k
186
$20k-40k
101
$40k-60k
109
$60k-80k
96
$80k-100k
76
$100k-125k
90
$125k +
72
No College
92
College
103
Adv. Degree
97

Understand Salonpas Consumer Behavior

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Salonpas Basket Affinity & Size

brand
basket affinity
Febreze 8.2x
Olay 6.9x
Swiffer 6.3x
Marie Callender's 6.0x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
185

Where is Salonpas Purchased?

channels
index
Beauty
26
Club
296
Dollar
106
Drug
354
Food
22
Gas & Convenience
27
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.5x
Arizona (Beverage) 1.4x
Listerine 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
137
Credit
102
Debit
87
Food Stamps
27

When is Salonpas Purchased?

day of week
Sun
17.6%
Mon
12.5%
Tue
13.0%
Wed
11.6%
Thu
13.3%
Fri
15.2%
Sat
16.9%
time of day
Morning
13.6%
Noon
17.5%
Afternoon
36.3%
Evening
26.0%
Late
6.6%

Get More Salonpas Data

Contact us for the latest Salonpas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Salonpas consumers switch to?

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Why do consumers stop buying Salonpas products?

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Which retailers do Salonpas shoppers prefer to shop at?

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What motivates consumers to try Salonpas products?

Research the Salonpas Target Market

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Who actually buys Salonpas? Do these consumers match the intended target market of Salonpas?

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What motivates the target market to buy Salonpas?

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What other target market should Salonpas look at?

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Which other brands have a similar target market?

About Our Salonpas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.