Salonpas Consumer Insights

Who buys Salonpas? Salonpas consumers are generally very low income, Asian, and adolescent age. Salonpas consumers are more likely to purchase Salonpas during larger pantry stocking trips. Brands such as Febreze, Olay, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Salonpas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
14.3%
Total Basket $ (median)
$41.70

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Salonpas Consumer Demographics

demographic
index
Female
96
Male
139
<24
171
25-34
96
35-44
86
45-54
112
55-64
104
65+
159
African American
74
Asian
499
Caucasian
59
Hispanic
114
demographic
index
Has Kids
81
No Kids
143
- $20k
186
$20k-40k
101
$40k-60k
109
$60k-80k
96
$80k-100k
76
$100k-125k
90
$125k +
72
No College
92
College
103
Adv. Degree
97

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Salonpas Basket Affinity & Size

brand
basket affinity
Febreze 8.2x
Olay 6.9x
Swiffer 6.3x
Marie Callender's 6.0x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
185

Where is Salonpas Purchased?

channels
index
Beauty
26
Club
296
Dollar
106
Drug
354
Food
22
Gas & Convenience
27
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.5x
Arizona (Beverage) 1.4x
Listerine 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
137
Credit
102
Debit
87
Food Stamps
27

When is Salonpas Purchased?

day of week
Sun
17.6%
Mon
12.5%
Tue
13.0%
Wed
11.6%
Thu
13.3%
Fri
15.2%
Sat
16.9%
time of day
Morning
13.6%
Noon
17.5%
Afternoon
36.3%
Evening
26.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Salonpas consumers purchase?

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Why do Salonpas consumers try new brands?

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Where do Salonpas consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Salonpas Target Market

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Who actually buys Salonpas? Do these consumers match the intended target market of Salonpas?

Thought bubble

What motivates the target market to purchase Salonpas?

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What other target market should Salonpas look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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