Sambazon Consumer Insights

Who buys Sambazon? Sambazon consumers are generally very low income, Asian, and young adult age. Sambazon consumers are more likely to purchase Sambazon during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Danimals, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Sambazon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.48
% of Basket $ (median)
11.0%
Total Basket $ (median)
$49.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sambazon Consumer Demographics

demographic
index
Female
93
Male
164
<24
94
25-34
139
35-44
68
45-54
122
55-64
86
65+
77
African American
100
Asian
164
Caucasian
84
Hispanic
144
demographic
index
Has Kids
81
No Kids
143
- $20k
148
$20k-40k
96
$40k-60k
99
$60k-80k
116
$80k-100k
87
$100k-125k
108
$125k +
58
No College
75
College
98
Adv. Degree
137

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Sambazon Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 27.7x
Dannon Danimals 10.0x
Nabisco Triscuit 7.2x
Chobani 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
339

Where is Sambazon Purchased?

channels
index
Club
7
Drug
32
Food
142
Gas & Convenience
0
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Bolthouse Farms 1.8x
Skippy 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
105
Credit
121
Debit
67
Food Stamps
197

When is Sambazon Purchased?

day of week
Sun
15.9%
Mon
14.8%
Tue
13.2%
Wed
14.6%
Thu
12.0%
Fri
13.7%
Sat
15.8%
time of day
Morning
17.8%
Noon
14.5%
Afternoon
29.9%
Evening
27.8%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sambazon consumers purchase?

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Why do Sambazon consumers try new brands?

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Where do Sambazon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sambazon Target Market

Arrow and target

Who actually buys Sambazon? Do these consumers match the intended target market of Sambazon?

Thought bubble

What motivates the target market to purchase Sambazon?

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What other target market should Sambazon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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