Sambazon Consumer Insights

Who buys Sambazon?

A Sambazon consumer is generally very low income, Asian, and young adult age. Sambazon consumers are more likely to purchase Sambazon during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Danimals, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Sambazon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.48
% of Basket $ (median)
11.0%
Total Basket $ (median)
$49.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sambazon Consumer Demographics

demographic
index
Female
93
Male
164
<24
94
25-34
139
35-44
68
45-54
122
55-64
86
65+
77
African American
100
Asian
164
Caucasian
84
Hispanic
144
demographic
index
Has Kids
81
No Kids
143
- $20k
148
$20k-40k
96
$40k-60k
99
$60k-80k
116
$80k-100k
87
$100k-125k
108
$125k +
58
No College
75
College
98
Adv. Degree
137

Understand Sambazon Consumer Behavior

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Sambazon Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 27.7x
Dannon Danimals 10.0x
Nabisco Triscuit 7.2x
Chobani 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
339

Where is Sambazon Purchased?

channels
index
Club
7
Drug
32
Food
142
Gas & Convenience
0
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Bolthouse Farms 1.8x
Skippy 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
105
Credit
121
Debit
67
Food Stamps
197

When is Sambazon Purchased?

day of week
Sun
15.9%
Mon
14.8%
Tue
13.2%
Wed
14.6%
Thu
12.0%
Fri
13.7%
Sat
15.8%
time of day
Morning
17.8%
Noon
14.5%
Afternoon
29.9%
Evening
27.8%
Late
10.0%

Get More Sambazon Data

Contact us for the latest Sambazon consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sambazon consumers switch to?

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Why do consumers stop buying Sambazon products?

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Which retailers do Sambazon shoppers prefer to shop at?

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What motivates consumers to try Sambazon products?

Research the Sambazon Target Market

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Who actually buys Sambazon? Do these consumers match the intended target market of Sambazon?

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What motivates the target market to buy Sambazon?

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What other target market should Sambazon look at?

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Which other brands have a similar target market?

About Our Sambazon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.