Samsung Consumer Insights

Who buys Samsung?

A Samsung consumer is generally very high income, Asian, and adolescent age. Samsung consumers are more likely to purchase Samsung during larger pantry stocking trips. Brands such as Totino's Party Pizza, Bar-S, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Samsung Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$44.99
% of Basket $ (median)
71.6%
Total Basket $ (median)
$62.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Samsung Consumer Demographics

demographic
index
Female
97
Male
132
<24
126
25-34
108
35-44
96
45-54
91
55-64
111
65+
96
African American
94
Asian
166
Caucasian
88
Hispanic
138
demographic
index
Has Kids
93
No Kids
115
- $20k
96
$20k-40k
102
$40k-60k
93
$60k-80k
97
$80k-100k
98
$100k-125k
107
$125k +
112
No College
96
College
102
Adv. Degree
95

Understand Samsung Consumer Behavior

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Samsung Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 7.1x
Bar-S 5.8x
Banquet 5.6x
Sunny Meadow 5.4x
basket size
index
Urgent Need (1-2 Items)
125
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
73
Pantry Stocking (21+ Items)
162

Where is Samsung Purchased?

channels
index
Club
469
Dollar
2
Drug
1
Food
11
Gas & Convenience
8
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.3x
Blue Bonnet 1.3x
Yoplait Light 1.2x
Crayola 1.2x

How Did They Pay?

method
index
Cash
48
Credit
158
Debit
81
Food Stamps
12

When is Samsung Purchased?

day of week
Sun
17.9%
Mon
11.6%
Tue
9.4%
Wed
9.2%
Thu
12.2%
Fri
19.3%
Sat
20.4%
time of day
Morning
8.8%
Noon
16.3%
Afternoon
36.6%
Evening
31.2%
Late
7.2%

About Our Samsung Consumer Insights

How do we know who buys Samsung? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Samsung consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.