Samuel Adams Consumer Insights

Who buys Samuel Adams? A Samuel Adams consumer is generally higher income, Caucasian, and young adult age. Samuel Adams consumers are more likely to purchase Samuel Adams during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Samuel Adams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.97
% of Basket $ (median)
23.6%
Total Basket $ (median)
$55.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Samuel Adams Consumer Demographics

demographic
index
Female
96
Male
140
<24
84
25-34
116
35-44
101
45-54
88
55-64
84
65+
83
African American
40
Asian
78
Caucasian
109
Hispanic
77
demographic
index
Has Kids
95
No Kids
111
- $20k
44
$20k-40k
71
$40k-60k
92
$60k-80k
95
$80k-100k
128
$100k-125k
137
$125k +
128
No College
61
College
101
Adv. Degree
141

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Samuel Adams Basket Affinity & Size

brand
basket affinity
Bud Light 6.4x
Fresh Selections 5.1x
Nabisco Triscuit 4.6x
Digiorno 4.4x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
223

Where is Samuel Adams Purchased?

channels
index
Beauty
7
Club
72
Drug
45
Food
185
Gas & Convenience
164
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Boars Head 1.5x
Bud Light 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
81
Credit
131
Debit
94
Food Stamps
12

When is Samuel Adams Purchased?

day of week
Sun
15.2%
Mon
9.0%
Tue
8.7%
Wed
10.1%
Thu
11.0%
Fri
20.5%
Sat
25.6%
time of day
Morning
8.8%
Noon
13.7%
Afternoon
37.4%
Evening
33.9%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Samuel Adams consumers purchase?

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Why do Samuel Adams consumers try new brands?

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Where do Samuel Adams consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Samuel Adams Target Market

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Who actually buys Samuel Adams? Do these consumers match the intended target market of Samuel Adams?

Thought bubble

What motivates the target market to purchase Samuel Adams?

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What other target market should Samuel Adams look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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