Samuel Adams Consumer Insights

Who buys Samuel Adams?

A Samuel Adams consumer is generally higher income, Caucasian, and young adult age. Samuel Adams consumers are more likely to purchase Samuel Adams during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Samuel Adams Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.97
% of Basket $ (median)
23.6%
Total Basket $ (median)
$55.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Samuel Adams Consumer Demographics

demographic
index
Female
96
Male
140
<24
84
25-34
116
35-44
101
45-54
88
55-64
84
65+
83
African American
40
Asian
78
Caucasian
109
Hispanic
77
demographic
index
Has Kids
95
No Kids
111
- $20k
44
$20k-40k
71
$40k-60k
92
$60k-80k
95
$80k-100k
128
$100k-125k
137
$125k +
128
No College
61
College
101
Adv. Degree
141

Understand Samuel Adams Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Samuel Adams Basket Affinity & Size

brand
basket affinity
Bud Light 6.4x
Fresh Selections 5.1x
Nabisco Triscuit 4.6x
Digiorno 4.4x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
223

Where is Samuel Adams Purchased?

channels
index
Beauty
7
Club
72
Drug
45
Food
185
Gas & Convenience
164
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Boars Head 1.5x
Bud Light 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
81
Credit
131
Debit
94
Food Stamps
12

When is Samuel Adams Purchased?

day of week
Sun
15.2%
Mon
9.0%
Tue
8.7%
Wed
10.1%
Thu
11.0%
Fri
20.5%
Sat
25.6%
time of day
Morning
8.8%
Noon
13.7%
Afternoon
37.4%
Evening
33.9%
Late
6.2%

About Our Samuel Adams Consumer Insights

How do we know who buys Samuel Adams? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Samuel Adams consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.