San Giorgio Consumer Insights

Who buys San Giorgio? A San Giorgio consumer is generally slightly higher income, Caucasian, and upper middle age. San Giorgio consumers are more likely to purchase San Giorgio during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

San Giorgio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.76
% of Basket $ (median)
2.6%
Total Basket $ (median)
$67.74

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

San Giorgio Consumer Demographics

demographic
index
Female
100
Male
102
<24
77
25-34
84
35-44
99
45-54
122
55-64
106
65+
117
African American
102
Asian
62
Caucasian
112
Hispanic
35
demographic
index
Has Kids
103
No Kids
92
- $20k
88
$20k-40k
80
$40k-60k
86
$60k-80k
112
$80k-100k
117
$100k-125k
109
$125k +
112
No College
126
College
92
Adv. Degree
106

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San Giorgio Basket Affinity & Size

brand
basket affinity
Smart Balance 9.9x
Perdue 9.6x
Utz 8.4x
Domino 8.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
530

Where is San Giorgio Purchased?

channels
index
Dollar
0
Drug
5
Food
242
Gas & Convenience
9
Mass
39
regions
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What Else Do They Buy?

brand
household affinity
Utz 3.0x
Perdue 2.9x
Smart Balance 2.3x
Domino 2.2x

How Did They Pay?

method
index
Cash
162
Credit
98
Debit
68
Food Stamps
108

When is San Giorgio Purchased?

day of week
Sun
20.7%
Mon
12.5%
Tue
9.9%
Wed
13.0%
Thu
12.6%
Fri
14.7%
Sat
16.7%
time of day
Morning
15.6%
Noon
18.6%
Afternoon
34.5%
Evening
25.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do San Giorgio consumers purchase?

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Why do San Giorgio consumers try new brands?

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Where do San Giorgio consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the San Giorgio Target Market

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Who actually buys San Giorgio? Do these consumers match the intended target market of San Giorgio?

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What motivates the target market to purchase San Giorgio?

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What other target market should San Giorgio look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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