San Luis Sourdough Consumer Insights

Who buys San Luis Sourdough? San Luis Sourdough consumers are generally higher income, Hispanic, and senior age. San Luis Sourdough consumers are more likely to purchase San Luis Sourdough during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

San Luis Sourdough Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.40

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

San Luis Sourdough Consumer Demographics

demographic
index
Female
99
Male
111
<24
160
25-34
71
35-44
83
45-54
146
55-64
108
65+
210
African American
21
Asian
114
Caucasian
90
Hispanic
189
demographic
index
Has Kids
104
No Kids
90
- $20k
92
$20k-40k
72
$40k-60k
71
$60k-80k
85
$80k-100k
110
$100k-125k
153
$125k +
150
No College
68
College
107
Adv. Degree
107

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San Luis Sourdough Basket Affinity & Size

brand
basket affinity
Oroweat 13.1x
Horizon Organic 5.5x
Mission (Foods) 5.4x
Jennie-O 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
459

Where is San Luis Sourdough Purchased?

channels
index
Club
48
Food
151
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.5x
Taylor Farms 1.9x
Skippy 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
200
Credit
55
Debit
96
Food Stamps
65

When is San Luis Sourdough Purchased?

day of week
Sun
18.5%
Mon
17.3%
Tue
12.4%
Wed
11.9%
Thu
12.3%
Fri
11.4%
Sat
16.1%
time of day
Morning
15.8%
Noon
18.3%
Afternoon
34.8%
Evening
25.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do San Luis Sourdough consumers purchase?

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Why do San Luis Sourdough consumers try new brands?

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Where do San Luis Sourdough consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the San Luis Sourdough Target Market

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Who actually buys San Luis Sourdough? Do these consumers match the intended target market of San Luis Sourdough?

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What motivates the target market to purchase San Luis Sourdough?

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What other target market should San Luis Sourdough look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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