Sanderson Farms Consumer Insights

Who buys Sanderson Farms? Sanderson Farms consumers are generally very low income, Hispanic, and adolescent age. Sanderson Farms consumers are more likely to purchase Sanderson Farms during larger pantry stocking trips. Brands such as Fresh Selections, Bar-S, and Minute Maid also tend to be purchased in the same trip. Sample consumer insights data below.

Sanderson Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.79
% of Basket $ (median)
14.0%
Total Basket $ (median)
$55.82

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sanderson Farms Consumer Demographics

demographic
index
Female
98
Male
124
<24
195
25-34
141
35-44
94
45-54
64
55-64
66
65+
55
African American
160
Asian
287
Caucasian
48
Hispanic
363
demographic
index
Has Kids
102
No Kids
95
- $20k
219
$20k-40k
139
$40k-60k
105
$60k-80k
84
$80k-100k
70
$100k-125k
62
$125k +
55
No College
139
College
97
Adv. Degree
70

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Sanderson Farms Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.4x
Bar-S 9.1x
Minute Maid 8.1x
Jennie-O 6.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
453

Where is Sanderson Farms Purchased?

channels
index
Dollar
0
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.1x
Bar-S 1.8x
Bud Light 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
99
Credit
69
Debit
111
Food Stamps
266

When is Sanderson Farms Purchased?

day of week
Sun
19.4%
Mon
15.8%
Tue
14.0%
Wed
12.5%
Thu
10.3%
Fri
12.2%
Sat
15.8%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
33.9%
Evening
27.3%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sanderson Farms consumers purchase?

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Why do Sanderson Farms consumers try new brands?

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Where do Sanderson Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sanderson Farms Target Market

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Who actually buys Sanderson Farms? Do these consumers match the intended target market of Sanderson Farms?

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What motivates the target market to purchase Sanderson Farms?

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What other target market should Sanderson Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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