Sanderson Farms Consumer Insights

Who buys Sanderson Farms?

A Sanderson Farms consumer is generally very low income, Hispanic, and adolescent age. Sanderson Farms consumers are more likely to purchase Sanderson Farms during larger pantry stocking trips. Brands such as Fresh Selections, Bar-S, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Sanderson Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.79
% of Basket $ (median)
14.0%
Total Basket $ (median)
$55.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sanderson Farms Consumer Demographics

demographic
index
Female
98
Male
124
<24
195
25-34
141
35-44
94
45-54
64
55-64
66
65+
55
African American
160
Asian
287
Caucasian
48
Hispanic
363
demographic
index
Has Kids
102
No Kids
95
- $20k
219
$20k-40k
139
$40k-60k
105
$60k-80k
84
$80k-100k
70
$100k-125k
62
$125k +
55
No College
139
College
97
Adv. Degree
70

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Sanderson Farms Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.4x
Bar-S 9.1x
Minute Maid 8.1x
Jennie-O 6.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
453

Where is Sanderson Farms Purchased?

channels
index
Dollar
0
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.1x
Bar-S 1.8x
Bud Light 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
99
Credit
69
Debit
111
Food Stamps
266

When is Sanderson Farms Purchased?

day of week
Sun
19.4%
Mon
15.8%
Tue
14.0%
Wed
12.5%
Thu
10.3%
Fri
12.2%
Sat
15.8%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
33.9%
Evening
27.3%
Late
6.6%

About Our Sanderson Farms Consumer Insights

How do we know who buys Sanderson Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sanderson Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.