Sanderson Farms Consumer Insights

Who buys Sanderson Farms?

A Sanderson Farms consumer is generally very low income, Hispanic, and adolescent age. Sanderson Farms consumers are more likely to purchase Sanderson Farms during larger pantry stocking trips. Brands such as Fresh Selections, Bar-S, and Minute Maid also tend to be purchased in the same trip. See sample consumer insights data below.

Sanderson Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.79
% of Basket $ (median)
14.0%
Total Basket $ (median)
$55.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sanderson Farms Consumer Demographics

demographic
index
Female
98
Male
124
<24
195
25-34
141
35-44
94
45-54
64
55-64
66
65+
55
African American
160
Asian
287
Caucasian
48
Hispanic
363
demographic
index
Has Kids
102
No Kids
95
- $20k
219
$20k-40k
139
$40k-60k
105
$60k-80k
84
$80k-100k
70
$100k-125k
62
$125k +
55
No College
139
College
97
Adv. Degree
70

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Sanderson Farms Basket Affinity & Size

brand
basket affinity
Fresh Selections 21.4x
Bar-S 9.1x
Minute Maid 8.1x
Jennie-O 6.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
453

Where is Sanderson Farms Purchased?

channels
index
Dollar
0
Drug
0
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.1x
Bar-S 1.8x
Bud Light 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
99
Credit
69
Debit
111
Food Stamps
266

When is Sanderson Farms Purchased?

day of week
Sun
19.4%
Mon
15.8%
Tue
14.0%
Wed
12.5%
Thu
10.3%
Fri
12.2%
Sat
15.8%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
33.9%
Evening
27.3%
Late
6.6%

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Find Answers to Questions

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Which brands do Sanderson Farms consumers switch to?

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Why do consumers stop buying Sanderson Farms products?

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Which retailers do Sanderson Farms shoppers prefer to shop at?

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What motivates consumers to try Sanderson Farms products?

Research the Sanderson Farms Target Market

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Who actually buys Sanderson Farms? Do these consumers match the intended target market of Sanderson Farms?

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What motivates the target market to buy Sanderson Farms?

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What other target market should Sanderson Farms look at?

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Which other brands have a similar target market?

About Our Sanderson Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.