Sandwich-Mate Consumer Insights

Who buys Sandwich-Mate? A Sandwich-Mate consumer is generally very low income, African American, and adolescent age. Sandwich-Mate consumers are more likely to purchase Sandwich-Mate during larger pantry stocking trips. Brands such as Bar-S, Sunny Meadow, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Sandwich-Mate Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.25
% of Basket $ (median)
2.2%
Total Basket $ (median)
$56.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sandwich-Mate Consumer Demographics

demographic
index
Female
99
Male
113
<24
169
25-34
129
35-44
89
45-54
82
55-64
87
65+
82
African American
202
Asian
80
Caucasian
92
Hispanic
133
demographic
index
Has Kids
97
No Kids
107
- $20k
216
$20k-40k
156
$40k-60k
128
$60k-80k
82
$80k-100k
58
$100k-125k
49
$125k +
25
No College
158
College
92
Adv. Degree
69

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Sandwich-Mate Basket Affinity & Size

brand
basket affinity
Bar-S 21.5x
Sunny Meadow 9.8x
Maruchan Ramen 8.7x
Blue Bonnet 8.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
462

Where is Sandwich-Mate Purchased?

channels
index
Drug
10
Food
1
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.3x
Bar-S 2.0x
Armour 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
125
Credit
64
Debit
98
Food Stamps
306

When is Sandwich-Mate Purchased?

day of week
Sun
17.6%
Mon
13.2%
Tue
12.1%
Wed
11.1%
Thu
12.2%
Fri
15.4%
Sat
18.4%
time of day
Morning
14.3%
Noon
15.8%
Afternoon
31.4%
Evening
29.1%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sandwich-Mate consumers purchase?

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Why do Sandwich-Mate consumers try new brands?

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Where do Sandwich-Mate consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sandwich-Mate Target Market

Arrow and target

Who actually buys Sandwich-Mate? Do these consumers match the intended target market of Sandwich-Mate?

Thought bubble

What motivates the target market to purchase Sandwich-Mate?

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What other target market should Sandwich-Mate look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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