Santa Barbara Consumer Insights

Who buys Santa Barbara?

A Santa Barbara consumer is generally very high income, Asian, and senior age. Santa Barbara consumers are more likely to purchase Santa Barbara during larger pantry stocking trips. Brands such as Sabra, Tostitos Scoops, and King's Hawaiian also tend to be purchased in the same trip. See sample consumer insights data below.

Santa Barbara Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.39
% of Basket $ (median)
4.5%
Total Basket $ (median)
$121.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Santa Barbara Consumer Demographics

demographic
index
Female
99
Male
105
<24
79
25-34
77
35-44
94
45-54
109
55-64
148
65+
222
African American
105
Asian
142
Caucasian
99
Hispanic
61
demographic
index
Has Kids
96
No Kids
109
- $20k
83
$20k-40k
82
$40k-60k
80
$60k-80k
92
$80k-100k
104
$100k-125k
122
$125k +
154
No College
69
College
101
Adv. Degree
134

Understand Santa Barbara Consumer Behavior

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Santa Barbara Basket Affinity & Size

brand
basket affinity
Sabra 15.2x
Tostitos Scoops 8.3x
King's Hawaiian 6.8x
Hefty 6.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
334

Where is Santa Barbara Purchased?

channels
index
Club
646
Drug
2
Food
33
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.9x
Utz 1.7x
Tropicana 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
74
Credit
119
Debit
104
Food Stamps
58

When is Santa Barbara Purchased?

day of week
Sun
15.2%
Mon
11.0%
Tue
11.8%
Wed
12.8%
Thu
14.4%
Fri
15.8%
Sat
19.0%
time of day
Morning
10.0%
Noon
21.0%
Afternoon
39.2%
Evening
25.7%
Late
4.1%

About Our Santa Barbara Consumer Insights

How do we know who buys Santa Barbara? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Santa Barbara consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.