Santitas Consumer Insights

Who buys Santitas?

A Santitas consumer is generally slightly lower income, Hispanic, and adolescent age. Santitas consumers are more likely to purchase Santitas during larger pantry stocking trips. Brands such as Ro-Tel, Tostitos, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Santitas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Santitas Consumer Demographics

demographic
index
Female
100
Male
96
<24
113
25-34
109
35-44
100
45-54
96
55-64
87
65+
70
African American
85
Asian
43
Caucasian
106
Hispanic
106
demographic
index
Has Kids
98
No Kids
104
- $20k
103
$20k-40k
111
$40k-60k
113
$60k-80k
106
$80k-100k
103
$100k-125k
83
$125k +
65
No College
100
College
101
Adv. Degree
95

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Santitas Basket Affinity & Size

brand
basket affinity
Ro-Tel 9.8x
Tostitos 7.8x
Old El Paso 5.4x
Velveeta 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
400

Where is Santitas Purchased?

channels
index
Beauty
1
Club
1
Dollar
334
Drug
23
Food
137
Gas & Convenience
37
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Armour 1.4x
Bar-S 1.4x
Blue Bonnet 1.4x

How Did They Pay?

method
index
Cash
106
Credit
90
Debit
104
Food Stamps
132

When is Santitas Purchased?

day of week
Sun
18.2%
Mon
12.2%
Tue
11.7%
Wed
11.0%
Thu
11.1%
Fri
15.6%
Sat
20.2%
time of day
Morning
12.5%
Noon
15.9%
Afternoon
35.3%
Evening
30.2%
Late
6.2%

Get More Santitas Data

Contact us for the latest Santitas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Santitas consumers switch to?

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Why do consumers stop buying Santitas products?

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Which retailers do Santitas shoppers prefer to shop at?

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What motivates consumers to try Santitas products?

Research the Santitas Target Market

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Who actually buys Santitas? Do these consumers match the intended target market of Santitas?

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What motivates the target market to buy Santitas?

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What other target market should Santitas look at?

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Which other brands have a similar target market?

About Our Santitas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.