Sara Lee Consumer Insights

Who buys Sara Lee?

A Sara Lee consumer is generally lower income, Hispanic, and young adult age. Sara Lee consumers are more likely to purchase Sara Lee during larger pantry stocking trips. Brands such as Hillshire Farm, Farmers Market, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Sara Lee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$58.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sara Lee Consumer Demographics

demographic
index
Female
101
Male
92
<24
99
25-34
102
35-44
100
45-54
99
55-64
97
65+
96
African American
107
Asian
96
Caucasian
99
Hispanic
112
demographic
index
Has Kids
104
No Kids
90
- $20k
101
$20k-40k
106
$40k-60k
103
$60k-80k
103
$80k-100k
102
$100k-125k
93
$125k +
88
No College
101
College
101
Adv. Degree
93

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Sara Lee Basket Affinity & Size

brand
basket affinity
Hillshire Farm 3.9x
Farmers Market 3.8x
Kraft Singles 3.8x
Ball Park 3.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
427

Where is Sara Lee Purchased?

channels
index
Beauty
9
Club
49
Dollar
34
Drug
19
Food
107
Gas & Convenience
11
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
King's Hawaiian 1.2x
Jennie-O 1.2x
Ball Park 1.2x

How Did They Pay?

method
index
Cash
104
Credit
85
Debit
101
Food Stamps
197

When is Sara Lee Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.6%
Wed
11.8%
Thu
11.4%
Fri
14.1%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
34.1%
Evening
27.5%
Late
6.8%

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Find Answers to Questions

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Which brands do Sara Lee consumers switch to?

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Why do consumers stop buying Sara Lee products?

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Which retailers do Sara Lee shoppers prefer to shop at?

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What motivates consumers to try Sara Lee products?

Research the Sara Lee Target Market

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Who actually buys Sara Lee? Do these consumers match the intended target market of Sara Lee?

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What motivates the target market to buy Sara Lee?

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What other target market should Sara Lee look at?

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Which other brands have a similar target market?

About Our Sara Lee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.