Sara Lee Consumer Insights

Who buys Sara Lee?

A Sara Lee consumer is generally lower income, Hispanic, and young adult age. Sara Lee consumers are more likely to purchase Sara Lee during larger pantry stocking trips. Brands such as Hillshire Farm, Farmers Market, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Sara Lee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.8%
Total Basket $ (median)
$58.61

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sara Lee Consumer Demographics

demographic
index
Female
101
Male
92
<24
99
25-34
102
35-44
100
45-54
99
55-64
97
65+
96
African American
107
Asian
96
Caucasian
99
Hispanic
112
demographic
index
Has Kids
104
No Kids
90
- $20k
101
$20k-40k
106
$40k-60k
103
$60k-80k
103
$80k-100k
102
$100k-125k
93
$125k +
88
No College
101
College
101
Adv. Degree
93

Understand Sara Lee Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sara Lee Basket Affinity & Size

brand
basket affinity
Hillshire Farm 3.9x
Farmers Market 3.8x
Kraft Singles 3.8x
Ball Park 3.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
427

Where is Sara Lee Purchased?

channels
index
Beauty
9
Club
49
Dollar
34
Drug
19
Food
107
Gas & Convenience
11
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
King's Hawaiian 1.2x
Jennie-O 1.2x
Ball Park 1.2x

How Did They Pay?

method
index
Cash
104
Credit
85
Debit
101
Food Stamps
197

When is Sara Lee Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.6%
Wed
11.8%
Thu
11.4%
Fri
14.1%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
34.1%
Evening
27.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Sara Lee consumers purchase?

check mark

Why do Sara Lee consumers try new brands?

check mark

Where do Sara Lee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sara Lee Target Market

Arrow and target

Who actually buys Sara Lee? Do these consumers match the intended target market of Sara Lee?

Thought bubble

What motivates the target market to purchase Sara Lee?

magnifying glass

What other target market should Sara Lee look at?

venn diagram

Which other brands have a similar target market?

About Our Sara Lee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.