Saran Consumer Insights

Who buys Saran? Saran consumers are generally higher income, Caucasian, and senior age. Saran consumers are more likely to purchase Saran during larger pantry stocking trips. Brands such as Ziploc, Hefty, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Saran Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.27
% of Basket $ (median)
3.0%
Total Basket $ (median)
$75.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Saran Consumer Demographics

demographic
index
Female
100
Male
103
<24
125
25-34
66
35-44
86
45-54
125
55-64
168
65+
231
African American
69
Asian
45
Caucasian
113
Hispanic
45
demographic
index
Has Kids
81
No Kids
143
- $20k
85
$20k-40k
91
$40k-60k
103
$60k-80k
78
$80k-100k
115
$100k-125k
127
$125k +
107
No College
87
College
102
Adv. Degree
106

Understand Saran Consumer Behavior

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Saran Basket Affinity & Size

brand
basket affinity
Ziploc 7.2x
Hefty 6.3x
Bounty 6.3x
Charmin 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
468

Where is Saran Purchased?

channels
index
Beauty
35
Club
6
Drug
11
Food
100
Gas & Convenience
4
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Fresh Selections 1.7x
Dannon Oikos 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
98
Credit
114
Debit
99
Food Stamps
30

When is Saran Purchased?

day of week
Sun
17.5%
Mon
14.2%
Tue
12.8%
Wed
11.4%
Thu
13.2%
Fri
14.3%
Sat
16.6%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
35.8%
Evening
24.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Saran consumers purchase?

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Why do Saran consumers try new brands?

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Where do Saran consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Saran Target Market

Arrow and target

Who actually buys Saran? Do these consumers match the intended target market of Saran?

Thought bubble

What motivates the target market to purchase Saran?

magnifying glass

What other target market should Saran look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us