Saran Consumer Insights

Who buys Saran?

A Saran consumer is generally higher income, Caucasian, and senior age. Saran consumers are more likely to purchase Saran during larger pantry stocking trips. Brands such as Ziploc, Hefty, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Saran Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.27
% of Basket $ (median)
3.0%
Total Basket $ (median)
$75.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Saran Consumer Demographics

demographic
index
Female
100
Male
103
<24
125
25-34
66
35-44
86
45-54
125
55-64
168
65+
231
African American
69
Asian
45
Caucasian
113
Hispanic
45
demographic
index
Has Kids
81
No Kids
143
- $20k
85
$20k-40k
91
$40k-60k
103
$60k-80k
78
$80k-100k
115
$100k-125k
127
$125k +
107
No College
87
College
102
Adv. Degree
106

Understand Saran Consumer Behavior

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Saran Basket Affinity & Size

brand
basket affinity
Ziploc 7.2x
Hefty 6.3x
Bounty 6.3x
Charmin 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
468

Where is Saran Purchased?

channels
index
Beauty
35
Club
6
Drug
11
Food
100
Gas & Convenience
4
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Fresh Selections 1.7x
Dannon Oikos 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
98
Credit
114
Debit
99
Food Stamps
30

When is Saran Purchased?

day of week
Sun
17.5%
Mon
14.2%
Tue
12.8%
Wed
11.4%
Thu
13.2%
Fri
14.3%
Sat
16.6%
time of day
Morning
16.1%
Noon
17.3%
Afternoon
35.8%
Evening
24.4%
Late
6.4%

About Our Saran Consumer Insights

How do we know who buys Saran? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Saran consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.