Sargento Consumer Insights

Who buys Sargento? Sargento consumers are generally very high income, Caucasian, and older age. Sargento consumers are more likely to purchase Sargento during larger pantry stocking trips. Brands such as Hillshire Farm, Old El Paso, and Hormel also tend to be purchased in the same trip. Sample consumer insights data below.

Sargento Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.84
% of Basket $ (median)
5.7%
Total Basket $ (median)
$67.84

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sargento Consumer Demographics

demographic
index
Female
100
Male
99
<24
80
25-34
90
35-44
101
45-54
107
55-64
117
65+
110
African American
80
Asian
52
Caucasian
110
Hispanic
74
demographic
index
Has Kids
95
No Kids
111
- $20k
75
$20k-40k
83
$40k-60k
95
$60k-80k
105
$80k-100k
110
$100k-125k
109
$125k +
120
No College
83
College
100
Adv. Degree
119

Understand Sargento Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Sargento Basket Affinity & Size

brand
basket affinity
Hillshire Farm 4.4x
Old El Paso 4.0x
Hormel 3.4x
Arnold 3.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
484

Where is Sargento Purchased?

channels
index
Beauty
0
Club
31
Dollar
4
Drug
11
Food
169
Gas & Convenience
11
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Dannon 1.2x
Birds Eye 1.2x

How Did They Pay?

method
index
Cash
89
Credit
111
Debit
97
Food Stamps
101

When is Sargento Purchased?

day of week
Sun
20.0%
Mon
13.8%
Tue
12.2%
Wed
11.6%
Thu
11.1%
Fri
13.8%
Sat
17.5%
time of day
Morning
14.7%
Noon
17.0%
Afternoon
35.0%
Evening
27.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Sargento consumers purchase?

check mark

Why do Sargento consumers try new brands?

check mark

Where do Sargento consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sargento Target Market

Arrow and target

Who actually buys Sargento? Do these consumers match the intended target market of Sargento?

Thought bubble

What motivates the target market to purchase Sargento?

magnifying glass

What other target market should Sargento look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us