Sargento Consumer Insights

Who buys Sargento?

A Sargento consumer is generally very high income, Caucasian, and older age. Sargento consumers are more likely to purchase Sargento during larger pantry stocking trips. Brands such as Hillshire Farm, Old El Paso, and Hormel also tend to be purchased in the same trip. See sample consumer insights data below.

Sargento Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.84
% of Basket $ (median)
5.7%
Total Basket $ (median)
$67.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sargento Consumer Demographics

demographic
index
Female
100
Male
99
<24
80
25-34
90
35-44
101
45-54
107
55-64
117
65+
110
African American
80
Asian
52
Caucasian
110
Hispanic
74
demographic
index
Has Kids
95
No Kids
111
- $20k
75
$20k-40k
83
$40k-60k
95
$60k-80k
105
$80k-100k
110
$100k-125k
109
$125k +
120
No College
83
College
100
Adv. Degree
119

Understand Sargento Consumer Behavior

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Sargento Basket Affinity & Size

brand
basket affinity
Hillshire Farm 4.4x
Old El Paso 4.0x
Hormel 3.4x
Arnold 3.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
484

Where is Sargento Purchased?

channels
index
Beauty
0
Club
31
Dollar
4
Drug
11
Food
169
Gas & Convenience
11
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Dannon 1.2x
Birds Eye 1.2x

How Did They Pay?

method
index
Cash
89
Credit
111
Debit
97
Food Stamps
101

When is Sargento Purchased?

day of week
Sun
20.0%
Mon
13.8%
Tue
12.2%
Wed
11.6%
Thu
11.1%
Fri
13.8%
Sat
17.5%
time of day
Morning
14.7%
Noon
17.0%
Afternoon
35.0%
Evening
27.3%
Late
6.0%

Get More Sargento Data

Contact us for the latest Sargento consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sargento consumers switch to?

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Why do consumers stop buying Sargento products?

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Which retailers do Sargento shoppers prefer to shop at?

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What motivates consumers to try Sargento products?

Research the Sargento Target Market

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Who actually buys Sargento? Do these consumers match the intended target market of Sargento?

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What motivates the target market to purchase Sargento?

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What other target market should Sargento look at?

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Which other brands have a similar target market?

About Our Sargento Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.