Sargento Natural Blends Consumer Insights

Who buys Sargento Natural Blends?

A Sargento Natural Blends consumer is generally slightly higher income, Caucasian, and senior age. Sargento Natural Blends consumers are more likely to purchase Sargento Natural Blends during larger pantry stocking trips. Brands such as Hillshire Farm, Sunny Meadow, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Sargento Natural Blends Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$76.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sargento Natural Blends Consumer Demographics

demographic
index
Female
100
Male
95
<24
99
25-34
89
35-44
99
45-54
106
55-64
119
65+
120
African American
71
Asian
51
Caucasian
110
Hispanic
80
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
89
$40k-60k
104
$60k-80k
105
$80k-100k
110
$100k-125k
97
$125k +
107
No College
87
College
101
Adv. Degree
108

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Sargento Natural Blends Basket Affinity & Size

brand
basket affinity
Hillshire Farm 6.1x
Sunny Meadow 4.4x
Marketside 4.1x
Farmers Market 4.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
530

Where is Sargento Natural Blends Purchased?

channels
index
Club
65
Drug
21
Food
57
Gas & Convenience
9
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
108
Food Stamps
112

When is Sargento Natural Blends Purchased?

day of week
Sun
19.9%
Mon
14.2%
Tue
12.0%
Wed
11.7%
Thu
10.9%
Fri
13.6%
Sat
17.7%
time of day
Morning
14.7%
Noon
17.9%
Afternoon
33.6%
Evening
27.3%
Late
6.5%

About Our Sargento Natural Blends Consumer Insights

How do we know who buys Sargento Natural Blends? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sargento Natural Blends consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.