Sargento Natural Blends Consumer Insights

Who buys Sargento Natural Blends? A Sargento Natural Blends consumer is generally slightly higher income, Caucasian, and senior age. Sargento Natural Blends consumers are more likely to purchase Sargento Natural Blends during larger pantry stocking trips. Brands such as Hillshire Farm, Sunny Meadow, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Sargento Natural Blends Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$76.12

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sargento Natural Blends Consumer Demographics

demographic
index
Female
100
Male
95
<24
99
25-34
89
35-44
99
45-54
106
55-64
119
65+
120
African American
71
Asian
51
Caucasian
110
Hispanic
80
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
89
$40k-60k
104
$60k-80k
105
$80k-100k
110
$100k-125k
97
$125k +
107
No College
87
College
101
Adv. Degree
108

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Sargento Natural Blends Basket Affinity & Size

brand
basket affinity
Hillshire Farm 6.1x
Sunny Meadow 4.4x
Marketside 4.1x
Farmers Market 4.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
530

Where is Sargento Natural Blends Purchased?

channels
index
Club
65
Drug
21
Food
57
Gas & Convenience
9
Mass
159
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Yoplait Light 1.3x
Johnsonville 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
108
Food Stamps
112

When is Sargento Natural Blends Purchased?

day of week
Sun
19.9%
Mon
14.2%
Tue
12.0%
Wed
11.7%
Thu
10.9%
Fri
13.6%
Sat
17.7%
time of day
Morning
14.7%
Noon
17.9%
Afternoon
33.6%
Evening
27.3%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sargento Natural Blends consumers purchase?

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Why do Sargento Natural Blends consumers try new brands?

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Where do Sargento Natural Blends consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sargento Natural Blends Target Market

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Who actually buys Sargento Natural Blends? Do these consumers match the intended target market of Sargento Natural Blends?

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What motivates the target market to purchase Sargento Natural Blends?

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What other target market should Sargento Natural Blends look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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