Sathers Consumer Insights

Who buys Sathers?

A Sathers consumer is generally higher income, African American, and young adult age. Sathers consumers are more likely to purchase Sathers during larger pantry stocking trips. Brands such as Twix, Hershey's, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Sathers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
9.1%
Total Basket $ (median)
$49.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sathers Consumer Demographics

demographic
index
Female
104
Male
63
<24
107
25-34
120
35-44
102
45-54
85
55-64
74
65+
52
African American
200
Asian
46
Caucasian
99
Hispanic
114
demographic
index
Has Kids
112
No Kids
74
- $20k
102
$20k-40k
105
$40k-60k
113
$60k-80k
93
$80k-100k
85
$100k-125k
120
$125k +
79
No College
115
College
99
Adv. Degree
89

Understand Sathers Consumer Behavior

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Sathers Basket Affinity & Size

brand
basket affinity
Twix 8.6x
Hershey's 8.2x
Snickers 8.1x
Twizzlers 7.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
296

Where is Sathers Purchased?

channels
index
Club
11
Dollar
84
Drug
22
Food
27
Gas & Convenience
267
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
97
Credit
94
Debit
101
Food Stamps
174

When is Sathers Purchased?

day of week
Sun
10.8%
Mon
15.1%
Tue
10.1%
Wed
12.1%
Thu
15.3%
Fri
19.0%
Sat
17.6%
time of day
Morning
18.9%
Noon
14.7%
Afternoon
35.8%
Evening
23.4%
Late
7.2%

About Our Sathers Consumer Insights

How do we know who buys Sathers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sathers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.