Sathers Consumer Insights

Who buys Sathers? Sathers consumers are generally higher income, African American, and young adult age. Sathers consumers are more likely to purchase Sathers during larger pantry stocking trips. Brands such as Twix, Hershey's, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Sathers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
9.1%
Total Basket $ (median)
$49.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sathers Consumer Demographics

demographic
index
Female
104
Male
63
<24
107
25-34
120
35-44
102
45-54
85
55-64
74
65+
52
African American
200
Asian
46
Caucasian
99
Hispanic
114
demographic
index
Has Kids
112
No Kids
74
- $20k
102
$20k-40k
105
$40k-60k
113
$60k-80k
93
$80k-100k
85
$100k-125k
120
$125k +
79
No College
115
College
99
Adv. Degree
89

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Sathers Basket Affinity & Size

brand
basket affinity
Twix 8.6x
Hershey's 8.2x
Snickers 8.1x
Twizzlers 7.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
296

Where is Sathers Purchased?

channels
index
Club
11
Dollar
84
Drug
22
Food
27
Gas & Convenience
267
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
97
Credit
94
Debit
101
Food Stamps
174

When is Sathers Purchased?

day of week
Sun
10.8%
Mon
15.1%
Tue
10.1%
Wed
12.1%
Thu
15.3%
Fri
19.0%
Sat
17.6%
time of day
Morning
18.9%
Noon
14.7%
Afternoon
35.8%
Evening
23.4%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sathers consumers purchase?

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Why do Sathers consumers try new brands?

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Where do Sathers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sathers Target Market

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Who actually buys Sathers? Do these consumers match the intended target market of Sathers?

Thought bubble

What motivates the target market to purchase Sathers?

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What other target market should Sathers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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