Sauza Consumer Insights

Who buys Sauza? A Sauza consumer is generally slightly lower income, Hispanic, and upper middle age. Sauza consumers are more likely to purchase Sauza during larger pantry stocking trips. Brands such as Bud Light, Bolthouse Farms, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Sauza Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
34.9%
Total Basket $ (median)
$37.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sauza Consumer Demographics

demographic
index
Female
98
Male
118
<24
120
25-34
116
35-44
75
45-54
135
55-64
90
65+
57
African American
104
Asian
98
Caucasian
92
Hispanic
180
demographic
index
Has Kids
89
No Kids
126
- $20k
120
$20k-40k
98
$40k-60k
126
$60k-80k
88
$80k-100k
83
$100k-125k
110
$125k +
75
No College
154
College
91
Adv. Degree
79

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Sauza Basket Affinity & Size

brand
basket affinity
Bud Light 13.9x
Bolthouse Farms 13.2x
V8 10.7x
Simply Juice 9.7x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
164

Where is Sauza Purchased?

channels
index
Club
32
Dollar
3
Drug
227
Food
142
Gas & Convenience
79
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.3x
Monster Energy 1.9x
Bud Light 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
149
Credit
95
Debit
93
Food Stamps
10

When is Sauza Purchased?

day of week
Sun
12.9%
Mon
10.5%
Tue
11.6%
Wed
12.2%
Thu
11.0%
Fri
19.0%
Sat
22.8%
time of day
Morning
8.2%
Noon
13.6%
Afternoon
36.8%
Evening
33.0%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sauza consumers purchase?

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Why do Sauza consumers try new brands?

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Where do Sauza consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sauza Target Market

Arrow and target

Who actually buys Sauza? Do these consumers match the intended target market of Sauza?

Thought bubble

What motivates the target market to purchase Sauza?

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What other target market should Sauza look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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