Sauza Consumer Insights

Who buys Sauza?

A Sauza consumer is generally slightly lower income, Hispanic, and upper middle age. Sauza consumers are more likely to purchase Sauza during larger pantry stocking trips. Brands such as Bud Light, Bolthouse Farms, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Sauza Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.99
% of Basket $ (median)
34.9%
Total Basket $ (median)
$37.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sauza Consumer Demographics

demographic
index
Female
98
Male
118
<24
120
25-34
116
35-44
75
45-54
135
55-64
90
65+
57
African American
104
Asian
98
Caucasian
92
Hispanic
180
demographic
index
Has Kids
89
No Kids
126
- $20k
120
$20k-40k
98
$40k-60k
126
$60k-80k
88
$80k-100k
83
$100k-125k
110
$125k +
75
No College
154
College
91
Adv. Degree
79

Understand Sauza Consumer Behavior

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Sauza Basket Affinity & Size

brand
basket affinity
Bud Light 13.9x
Bolthouse Farms 13.2x
V8 10.7x
Simply Juice 9.7x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
164

Where is Sauza Purchased?

channels
index
Club
32
Dollar
3
Drug
227
Food
142
Gas & Convenience
79
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.3x
Monster Energy 1.9x
Bud Light 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
149
Credit
95
Debit
93
Food Stamps
10

When is Sauza Purchased?

day of week
Sun
12.9%
Mon
10.5%
Tue
11.6%
Wed
12.2%
Thu
11.0%
Fri
19.0%
Sat
22.8%
time of day
Morning
8.2%
Noon
13.6%
Afternoon
36.8%
Evening
33.0%
Late
8.3%

About Our Sauza Consumer Insights

How do we know who buys Sauza? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sauza consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.