Sazon Goya Consumer Insights

Who buys Sazon Goya?

A Sazon Goya consumer is generally very low income, Hispanic, and young adult age. Sazon Goya consumers are more likely to purchase Sazon Goya during larger pantry stocking trips. Brands such as Libby's, Chef Boyardee, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Sazon Goya Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.0%
Total Basket $ (median)
$72.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sazon Goya Consumer Demographics

demographic
index
Female
98
Male
115
<24
120
25-34
131
35-44
90
45-54
95
55-64
65
65+
56
African American
237
Asian
49
Caucasian
35
Hispanic
575
demographic
index
Has Kids
109
No Kids
80
- $20k
206
$20k-40k
196
$40k-60k
98
$60k-80k
81
$80k-100k
51
$100k-125k
47
$125k +
37
No College
169
College
92
Adv. Degree
59

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Sazon Goya Basket Affinity & Size

brand
basket affinity
Libby's 9.0x
Chef Boyardee 9.0x
Hellmann's 8.4x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
481

Where is Sazon Goya Purchased?

channels
index
Club
1
Dollar
6
Drug
15
Food
185
Gas & Convenience
34
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Entenmann's 1.8x
Hellmann's 1.8x
Tropicana 1.7x

How Did They Pay?

method
index
Cash
120
Credit
64
Debit
79
Food Stamps
474

When is Sazon Goya Purchased?

day of week
Sun
16.8%
Mon
13.2%
Tue
13.8%
Wed
12.7%
Thu
14.3%
Fri
12.4%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.0%
Afternoon
33.9%
Evening
28.7%
Late
8.2%

Get More Sazon Goya Data

Contact us for the latest Sazon Goya consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Sazon Goya consumers switch to?

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Why do consumers stop buying Sazon Goya products?

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Which retailers do Sazon Goya shoppers prefer to shop at?

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What motivates consumers to try Sazon Goya products?

Research the Sazon Goya Target Market

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Who actually buys Sazon Goya? Do these consumers match the intended target market of Sazon Goya?

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What motivates the target market to purchase Sazon Goya?

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What other target market should Sazon Goya look at?

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Which other brands have a similar target market?

About Our Sazon Goya Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.