Sazon Goya Consumer Insights

Who buys Sazon Goya?

A Sazon Goya consumer is generally very low income, Hispanic, and young adult age. Sazon Goya consumers are more likely to purchase Sazon Goya during larger pantry stocking trips. Brands such as Libby's, Chef Boyardee, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Sazon Goya Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.0%
Total Basket $ (median)
$72.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Sazon Goya Consumer Demographics

demographic
index
Female
98
Male
115
<24
120
25-34
131
35-44
90
45-54
95
55-64
65
65+
56
African American
237
Asian
49
Caucasian
35
Hispanic
575
demographic
index
Has Kids
109
No Kids
80
- $20k
206
$20k-40k
196
$40k-60k
98
$60k-80k
81
$80k-100k
51
$100k-125k
47
$125k +
37
No College
169
College
92
Adv. Degree
59

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Sazon Goya Basket Affinity & Size

brand
basket affinity
Libby's 9.0x
Chef Boyardee 9.0x
Hellmann's 8.4x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
481

Where is Sazon Goya Purchased?

channels
index
Club
1
Dollar
6
Drug
15
Food
185
Gas & Convenience
34
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Entenmann's 1.8x
Hellmann's 1.8x
Tropicana 1.7x

How Did They Pay?

method
index
Cash
120
Credit
64
Debit
79
Food Stamps
474

When is Sazon Goya Purchased?

day of week
Sun
16.8%
Mon
13.2%
Tue
13.8%
Wed
12.7%
Thu
14.3%
Fri
12.4%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.0%
Afternoon
33.9%
Evening
28.7%
Late
8.2%

About Our Sazon Goya Consumer Insights

How do we know who buys Sazon Goya? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Sazon Goya consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.