Sazon Goya Consumer Insights

Who buys Sazon Goya? Sazon Goya consumers are generally very low income, Hispanic, and young adult age. Sazon Goya consumers are more likely to purchase Sazon Goya during larger pantry stocking trips. Brands such as Libby's, Chef Boyardee, and Hellmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Sazon Goya Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.0%
Total Basket $ (median)
$72.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sazon Goya Consumer Demographics

demographic
index
Female
98
Male
115
<24
120
25-34
131
35-44
90
45-54
95
55-64
65
65+
56
African American
237
Asian
49
Caucasian
35
Hispanic
575
demographic
index
Has Kids
109
No Kids
80
- $20k
206
$20k-40k
196
$40k-60k
98
$60k-80k
81
$80k-100k
51
$100k-125k
47
$125k +
37
No College
169
College
92
Adv. Degree
59

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Sazon Goya Basket Affinity & Size

brand
basket affinity
Libby's 9.0x
Chef Boyardee 9.0x
Hellmann's 8.4x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
481

Where is Sazon Goya Purchased?

channels
index
Club
1
Dollar
6
Drug
15
Food
185
Gas & Convenience
34
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Entenmann's 1.8x
Hellmann's 1.8x
Tropicana 1.7x

How Did They Pay?

method
index
Cash
120
Credit
64
Debit
79
Food Stamps
474

When is Sazon Goya Purchased?

day of week
Sun
16.8%
Mon
13.2%
Tue
13.8%
Wed
12.7%
Thu
14.3%
Fri
12.4%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.0%
Afternoon
33.9%
Evening
28.7%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sazon Goya consumers purchase?

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Why do Sazon Goya consumers try new brands?

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Where do Sazon Goya consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sazon Goya Target Market

Arrow and target

Who actually buys Sazon Goya? Do these consumers match the intended target market of Sazon Goya?

Thought bubble

What motivates the target market to purchase Sazon Goya?

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What other target market should Sazon Goya look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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