Schar Consumer Insights

Who buys Schar?

A Schar consumer is generally median income, Caucasian, and lower middle age. Schar consumers are more likely to purchase Schar during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Schar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.92
% of Basket $ (median)
6.9%
Total Basket $ (median)
$71.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schar Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
85
35-44
109
45-54
103
55-64
107
65+
74
African American
25
Asian
52
Caucasian
115
Hispanic
62
demographic
index
Has Kids
100
No Kids
100
- $20k
68
$20k-40k
79
$40k-60k
97
$60k-80k
132
$80k-100k
97
$100k-125k
100
$125k +
110
No College
62
College
102
Adv. Degree
133

Understand Schar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Schar Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.2x
YoCrunch 6.5x
Jennie-O 6.5x
Snyders Of Hanover 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
444

Where is Schar Purchased?

channels
index
Drug
112
Food
84
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Almond Breeze 1.6x
Eggland's Best 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
118
Credit
120
Debit
80
Food Stamps
59

When is Schar Purchased?

day of week
Sun
19.5%
Mon
13.9%
Tue
12.3%
Wed
11.2%
Thu
11.4%
Fri
15.9%
Sat
15.8%
time of day
Morning
13.3%
Noon
17.9%
Afternoon
33.7%
Evening
28.0%
Late
7.2%

Get More Schar Data

Contact us for the latest Schar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Schar consumers switch to?

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Why do consumers stop buying Schar products?

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Which retailers do Schar shoppers prefer to shop at?

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What motivates consumers to try Schar products?

Research the Schar Target Market

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Who actually buys Schar? Do these consumers match the intended target market of Schar?

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What motivates the target market to buy Schar?

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What other target market should Schar look at?

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Which other brands have a similar target market?

About Our Schar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.