Schar Consumer Insights

Who buys Schar? Schar consumers are generally median income, Caucasian, and lower middle age. Schar consumers are more likely to purchase Schar during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Schar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.92
% of Basket $ (median)
6.9%
Total Basket $ (median)
$71.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schar Consumer Demographics

demographic
index
Female
102
Male
79
<24
100
25-34
85
35-44
109
45-54
103
55-64
107
65+
74
African American
25
Asian
52
Caucasian
115
Hispanic
62
demographic
index
Has Kids
100
No Kids
100
- $20k
68
$20k-40k
79
$40k-60k
97
$60k-80k
132
$80k-100k
97
$100k-125k
100
$125k +
110
No College
62
College
102
Adv. Degree
133

Understand Schar Consumer Behavior

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Schar Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.2x
YoCrunch 6.5x
Jennie-O 6.5x
Snyders Of Hanover 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
444

Where is Schar Purchased?

channels
index
Drug
112
Food
84
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Almond Breeze 1.6x
Eggland's Best 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
118
Credit
120
Debit
80
Food Stamps
59

When is Schar Purchased?

day of week
Sun
19.5%
Mon
13.9%
Tue
12.3%
Wed
11.2%
Thu
11.4%
Fri
15.9%
Sat
15.8%
time of day
Morning
13.3%
Noon
17.9%
Afternoon
33.7%
Evening
28.0%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schar consumers purchase?

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Why do Schar consumers try new brands?

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Where do Schar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schar Target Market

Arrow and target

Who actually buys Schar? Do these consumers match the intended target market of Schar?

Thought bubble

What motivates the target market to purchase Schar?

magnifying glass

What other target market should Schar look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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