Schick Consumer Insights

Who buys Schick? A Schick consumer is generally very low income, Hispanic, and adolescent age. Schick consumers are more likely to purchase Schick during larger pantry stocking trips. Brands such as Fresh Selections, Suave, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Schick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.49
% of Basket $ (median)
23.4%
Total Basket $ (median)
$40.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schick Consumer Demographics

demographic
index
Female
103
Male
75
<24
133
25-34
131
35-44
94
45-54
86
55-64
73
65+
41
African American
88
Asian
127
Caucasian
94
Hispanic
134
demographic
index
Has Kids
95
No Kids
111
- $20k
124
$20k-40k
117
$40k-60k
107
$60k-80k
99
$80k-100k
94
$100k-125k
85
$125k +
73
No College
108
College
101
Adv. Degree
85

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Schick Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.1x
Suave 8.3x
Pop-Tarts 6.9x
Nabisco 6.6x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
342

Where is Schick Purchased?

channels
index
Beauty
71
Club
50
Dollar
63
Drug
474
Food
36
Gas & Convenience
0
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.4x
Huggies 1.7x
Armour 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
118
Credit
86
Debit
100
Food Stamps
42

When is Schick Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
12.3%
Wed
12.1%
Thu
11.7%
Fri
15.5%
Sat
17.9%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
33.7%
Evening
27.3%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schick consumers purchase?

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Why do Schick consumers try new brands?

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Where do Schick consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schick Target Market

Arrow and target

Who actually buys Schick? Do these consumers match the intended target market of Schick?

Thought bubble

What motivates the target market to purchase Schick?

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What other target market should Schick look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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