Schick Consumer Insights

Who buys Schick?

A Schick consumer is generally very low income, Hispanic, and adolescent age. Schick consumers are more likely to purchase Schick during larger pantry stocking trips. Brands such as Fresh Selections, Suave, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Schick Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.49
% of Basket $ (median)
23.4%
Total Basket $ (median)
$40.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Schick Consumer Demographics

demographic
index
Female
103
Male
75
<24
133
25-34
131
35-44
94
45-54
86
55-64
73
65+
41
African American
88
Asian
127
Caucasian
94
Hispanic
134
demographic
index
Has Kids
95
No Kids
111
- $20k
124
$20k-40k
117
$40k-60k
107
$60k-80k
99
$80k-100k
94
$100k-125k
85
$125k +
73
No College
108
College
101
Adv. Degree
85

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Schick Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.1x
Suave 8.3x
Pop-Tarts 6.9x
Nabisco 6.6x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
342

Where is Schick Purchased?

channels
index
Beauty
71
Club
50
Dollar
63
Drug
474
Food
36
Gas & Convenience
0
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.4x
Huggies 1.7x
Armour 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
118
Credit
86
Debit
100
Food Stamps
42

When is Schick Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
12.3%
Wed
12.1%
Thu
11.7%
Fri
15.5%
Sat
17.9%
time of day
Morning
14.3%
Noon
16.9%
Afternoon
33.7%
Evening
27.3%
Late
7.7%

Get More Schick Data

Better understand Schick consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Schick consumers switch to?

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Why do consumers stop buying Schick products?

Store front

Which retailers do Schick shoppers prefer to shop at?

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What motivates consumers to try Schick products?

Research the Schick Target Market

Arrow and target

Who actually buys Schick? Do these consumers match the intended target market of Schick?

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What motivates the target market to buy Schick?

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What other target market should Schick look at?

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Which other brands have a similar target market?

About Our Schick Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.