Schick Hydro Consumer Insights

Who buys Schick Hydro? A Schick Hydro consumer is generally very low income, Asian, and young adult age. Schick Hydro consumers are more likely to purchase Schick Hydro during larger pantry stocking trips. Brands such as TRESemme, Oral-B, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Schick Hydro Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.54
% of Basket $ (median)
36.3%
Total Basket $ (median)
$31.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schick Hydro Consumer Demographics

demographic
index
Female
102
Male
77
<24
101
25-34
133
35-44
98
45-54
80
55-64
70
65+
46
African American
101
Asian
168
Caucasian
86
Hispanic
159
demographic
index
Has Kids
97
No Kids
106
- $20k
122
$20k-40k
120
$40k-60k
114
$60k-80k
94
$80k-100k
96
$100k-125k
79
$125k +
70
No College
117
College
99
Adv. Degree
85

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Schick Hydro Basket Affinity & Size

brand
basket affinity
TRESemme 9.1x
Oral-B 8.5x
Colgate 7.7x
Dove 7.7x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
230

Where is Schick Hydro Purchased?

channels
index
Beauty
9
Club
135
Dollar
3
Drug
952
Food
43
Gas & Convenience
0
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.7x
TRESemme 1.5x
Huggies 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
124
Credit
97
Debit
93
Food Stamps
24

When is Schick Hydro Purchased?

day of week
Sun
19.6%
Mon
12.9%
Tue
12.5%
Wed
11.2%
Thu
12.1%
Fri
14.0%
Sat
17.8%
time of day
Morning
14.2%
Noon
16.6%
Afternoon
34.5%
Evening
27.7%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schick Hydro consumers purchase?

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Why do Schick Hydro consumers try new brands?

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Where do Schick Hydro consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schick Hydro Target Market

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Who actually buys Schick Hydro? Do these consumers match the intended target market of Schick Hydro?

Thought bubble

What motivates the target market to purchase Schick Hydro?

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What other target market should Schick Hydro look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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